Customer Appreciation Storewide Sale

Our timeless, gender neutral designs are made to celebrate your special moments and create lasting memories during these special times. Featuring ...

The classic RORY cap is made of breathable organic seersucker cotton with summery stripes and playful embroidery motifs in the front. It shades you...

The classic Rory cap is made of breathable organic cotton and is available in fun prints and with playful details. It shades your little one's face...

Crafted from 100% GRS-certified recycled polyester, the colour block winter gloves are soft, lightweight, and designed with ribbed cuffs for a s...

The classic Rory cap is made of breathable organic cotton and is available in fun prints and with playful details. It shades your little one's face...

Our Ruffle Shoulder One Piece swimsuit features Chemical Free UPF 50+ Protection in the sweetest swimsuit design around. The body of our swimsuits ...

Our Ruffle Shoulder One Piece swimsuit features Chemical Free UPF 50+ Protection in the sweetest swimsuit design around. The body of our swimsuits ...

Ruffle Rashguard Suits offer Chemical Free, UPF 50+ Protection, in the sweetest designs around. The body of our swimsuits are fully lined for modes...

This hand-knit hat features three stripes. The olive version comes with cinnamon, navy, and olive and an olive yarn pom on top. The blush hat inclu...

Featuring buttery soft and breathable premium organic fabrics. Our bodysuits are perfect for pregnancy announcements, baby shower gifts, birth anno...

The lightweight and reversible Amelia sun hat has a large brim to protect your little one’s face and neck. The 100% organic cotton and embroidery f...

Introducing a brand new tee style!  The Essential Tee is a hybrid of the Boxy & Basic tees.  It features a relaxed fit with a bit more leng...

Our coco bonnet with pom is a classic design with all-over popcorn bubbles. - Soft, warm, and cozy - Each hat is made by hand - Lots of stretch fo...

Speckled Stoneware Toddler Bowl – Arctic White Designed for little hands and daily life, our toddler bowls strike the perfect balance between heir...

PRE-ORDER - will be available week of February 16th Pink Shirt day = February 25 Available week of It's cool to be kind in our Be Kind heart t-shir...

Snuggle Bunnies - Penelope the Bunny - Blush 30cm These adorable and super soft toys are perfect for your little ones to snuggle up with and love. ...

Bring your little one’s fairy tale dreams to life with the Velvety Soft Sleeping Sweetheart Princess Gown with Arm Warmers, inspired by the eleganc...

This Rainbow Fairy Dress with Wings is what real fairy dreams are made of! This is a beautiful and comfortable design, bright and sparkly with a la...

Step into a world of enchantment with the Velvety Soft Sisters Forever Princess Dress, a magical creation inspired by the bond of sisterhood. The l...

Unleash the magic of a fairy tale with the Velvety Soft Once Upon a Tower Princess Dress, inspired by the enchanting Rapunzel! The dress features a...

We redesigned our classic velour Forest Fairy Tunics. Our new dazzling Pink Sequins Forest Fairy Tunics are a radiant and enchanting outfit that wi...

Designed to fit ages 3-8Y Fisherman style Beanie 

The softest baby booties to complete any outfit! Designed with ties for a secure fit. Featuring our 'sky' hue. Care: Machine wash cold. Tumble dry ...

Be a perfect princess in this sparkle and shine blue dress. With 2 layers of soft bkue tulle and a layer of iridescent glitter tulle, your skirt wi...

The perfect bonnet just in time for Easter! Featuring the sweetest floppy knit bunny ears for your little ones. Featuring our 'heathered sky' hu...

The Everyday Shorts will keep your kids cool for those long summer days!  Featuring pockets and a non-functional drawstring,...

Made with Liberty Fabric , OEKO-TEX® STANDARD 100 Cert. No. 2276-364 DTI Cute floral cap from HUTTEliHUT. The cap is made from 100% cotton and is a...

Made with Liberty Fabric , OEKO-TEX® STANDARD 100 Cert. No. 2276-364 DTI Cute floral cap from HUTTEliHUT. The cap is made from 100% cotton and is a...

With an iconic round frame shape in the trendiest colors of the season, our Original Keyhole shades are a classic fan favorite and it’s easy to see...

Elevate your mini’s everyday style with a pair of our classically cool Original Navigators! Ultra-stylish, well-made, and sun-safe for endless outd...

Short sleeve bodysuit made out of our signature soft and stretchy bamboo fabric. Designed with shoulder and bottom snaps for easy changes. Featurin...

Short sleeve bodysuit made out of our signature soft and stretchy bamboo fabric. Designed with shoulder and bottom snaps for easy changes. Featurin...

Color Navy 100%cotton-woven Comes In Sizes 6/12m-6/8y 62610 OEKO-TEX® STANDARD 100 Cert. No. 2276-364 DTI Cute striped cap from HUTTEliHUT. The ...

Perfect for mastering the skill of drinking, the iconic NEIL cup has a removable lid with a small spout and a smooth, tactile feel. The handles ...

Meet our no-rash and all-guard shirts! These thoughtfully designed UPF 50+ tops will keep your kids cool in the heat, protected from the sun and ...

Perfect for any outdoor adventure, our summer shoes will keep your little one playing at the beach, on the playground, or in the pool!