New In

Celebrate the True North Strong & Free in our Kawaii Maple Leaf T-Shirt! 🍁🇨🇦 🍁 Oh Canada! Show your true north pride with our Kawaii Maple Leaf...

As party planner Amuseables Cracker’s faithful assistant, Amuseables Coneroi Temaki is a conic coordinator of iconic events. He’s very hands-on, ...

Amuseables Life Ring loves to be noticed. Bright orange, bold white bands and sliders that shout “look at me”, this charmer floats through life h...

Fresh, fun, and full of charm, our Lemon Tee is made to brighten your day. Featuring adorable detailed sleeves and neckline, this tee adds a play...

These Blue Gingham Shorts are a must-have for sunny days. The classic gingham pattern in blue gives them a timeless, cheerful look that’s perfect ...

No summer wardrobe is complete without the perfect pair of shorts! Our Navy Chino Shorts are made from a soft cotton blend that’s gentle on skin ...

Meet your new everyday essential. Our Navy Pocket Tee is crafted from ultra-soft, breathable cotton with a relaxed yet refined fit that wears well...

These Red Gingham Shorts are a must-have for sunny days. The classic gingham pattern in red gives them a timeless, cheerful look that’s perfect fo...

Classic, comfortable, and easy to style, the Grey Stripe Button Tee from our Spring Collection is a fresh take on an everyday essential. Featuring...

These navy cotton pocket shorts are the perfect addition to your little one's wardrobe. Made from soft, breathable cotton, they offer all-day comfo...

Made from our signature buttery-soft bamboo fabric, the long-sleeve top and legging-style pants offer the perfect balance of breathability, stretch...

Kids rule. So, we made a sunscreen just for them. Clear, water-resistant formula made for both wet and dry skin application.

Kids rule. So, we made a sunscreen just for them. Clear, water-resistant formula made for both wet and dry skin application.

Kids rule. So, we made a sunscreen just for them. Clear, water-resistant formula made for both wet and dry skin application.

Puddlesea Bunny is a creative genius whose medium is... anything she finds at the beach. Sand, shingle, seaweed: she'll work them up into a maste...

Amuseables Acered Maple Syrup celebrates the charm of classic Canadian mornings, with a love for pancakes, fresh air, and lakeside views. Soft, c...

Since she was a chick, Keli Pelican dreamt of having her own talk show. She got her start interviewing Chip Seagull about the fanciest foods he’d...

Since she was a chick, Keli Pelican dreamt of having her own talk show. She got her start interviewing Chip Seagull about the fanciest foods he’d...

Stunt double to the stars, Larry Lobster is hard at work on the new nautical action spectacular Ocean’s Edge. After spending the workday hanging ...

Stunt double to the stars, Larry Lobster is hard at work on the new nautical action spectacular Ocean’s Edge. After spending the workday hanging ...

Fancy Carp is world-renowned for the elegance of her furniture store. If a sofa isn’t opulent, she’s simply not interested. She’s the one Festiva...

Pinchsnap Crab has a job he takes very seriously. Not just anybody can be a pillow tester – it takes a lot of time and effort. 12 hours per shift...

Amuseables Sports Football is built for the big leagues. All bounce, no bluster, he’s a soft shell with strong opinions on half-time trombone solos...

Where her cousin Amuseables Sports Soccer Ball has firm opinions on fancy footwork and formations, Jellycat Soccer Ball prefers a more relaxed gam...

Amuseables Sun has discovered a new passion: roller skating. At dawn one summer solstice, she slipped on her skates and discovered the pure joy of ...

Oversized hair bow attached to an alligator clip.Featuring our ‘black' hue.Care: Spot clean only.Made of 55% linen, 45% viscose.

Oversized hair bow attached to an alligator clip.Featuring our ‘valencia stripe' all-over pattern.Care: Spot clean only.Made of 55% linen, 45% visc...

A classic collared boys short sleeve button-down shirt with coconut buttons.Featuring our ‘valencia stripe' all-over pattern.Care: Machine wash col...

The ruffled swing dress is a summer essential with its fixed tied bow straps, tiered silhouette, and ruffled edges for added fun. Featuring our 'pe...

With flutter sleeves, a smocked bodice, and gathered skirt, the Lindsay dress will be your little gal's favorite piece.Featuring our 'valencia stri...

Our Floppy Bucket Hat is the perfect accessory for any summer look while keeping you protected from the sun.S/M - 49cmM/L - 52cmFeaturing our 'vale...

This sweet Skirted One-Piece is perfect for pool and beach days!UPF 50+ Featuring our 'black' hue. A timeless look for endless summer vacations.Car...

Smudge Rabbit has discovered his true calling: watching sleeping dogs lie. It's a niche (and very relaxing) hobby, but someone's got to appreciat...

Our much-loved and most famous amphibian is Ricky Rain Frog. Why the glum face? Well, it’s not easy being the only frog in town that can’t swi...

Little Pup has absolutely no idea what he’s doing, but he’s doing it with conviction. A soft-footed optimist in cocoa and cream, he’s recently ...

You know that feeling when you finally pull on your pyjamas after a long day? – That’s what Amuseables Rainbow Birthday Cake brings to her cake...