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95% Organic Cotton 5% Elastane Why organic cotton? It is better for your skin. Conventional cotton is made with chemicals which may irritate del...

Amuseables Treasure Chest is full of tales and treasures from across the seven seas and beyond! From the Caribbean to the South China Sea, there is...

Frill Ankle Sock - Dahlia 80% Combed Cotton 17% Polyester 3% Elastane A super soft, beautiful cotton blend. Why cotton? Cotton is well known for i...

Organic Cotton Everyday Legging - Petite Fleur Blue 95% Organic Cotton 5% Elastane Why organic cotton? Not only is it a more sustainable farming me...

Organic Cotton Louis Short - Gingham Shitake 100% Organic Cotton    Why organic cotton? It is better for your skin. Conventional cotton is made w...

Aria Knitted Singlet - Dainty Pink 100% Cotton Why cotton? Cotton is well known for its ability to breathe while keeping the body nice and warm. We...

Perfectly cuddly this dragon cape is made of soft crushed velvet that has multiple tones of green for the perfect dragon look. The fabric is even d...

Introducing the exquisite Butterfly Jewel Tiara, a captivating and enchanting accessory that will transform any special occasion into a fairyt...

Best Friends Forever! There is no better way to celebrate this friendship than by sharing our rainbow butterfly necklaces! 

Capture the mystical mermaid vibe with this matte mermaid necklace. With chunky beads and a mermaid pendant. 

Is there a better way to celebrate your BFF than with a unicorn necklace? This is the perfect friendship necklace to celebrate many future years ...

Do you like rainbows and smiles? Who doesn't! This is the perfect bracelet to add some colour and joy to your life.

The softest companion for the sleepiest moments, the Bartholomew Bear Comforter is designed with little snoozers in mind. Featuring Bartholomew’s s...

Enjoy all the sparkly fun without any shedding glitter! Our Rainbow Sequins Skirt is made with a wider elasticized waistband which allows for great...

Sparkle in the cold with the new crystal Queen dress! the crystal Queen dress features a sequin sweetheart bodice, lined for comfort, with crystal ...

This Mini Maker Tube includes step-by-step instructions and all the pieces you need to build a Fairy. Or, use your imagination and create your own ...

Our golden rose princess dress was such a success that we are now introducing a pink rose princess dress! This dress is accented with gold trim, sh...

This Mini Maker Tube includes step-by-step instructions and all the pieces you need to build a Mermaid. Or, use your imagination and create your ow...

This Rainbow Fairy Dress with Wings is what real fairy dreams are made of! This is a beautiful and comfortable design, bright and sparkly with a la...

We redesigned our classic velour Forest Fairy Tunics. Our new dazzling Pink Sequins Forest Fairy Tunics are a radiant and enchanting outfit that wi...

Transform yourself into a butterfly! Our adorable Monarch Butterfly Wings are printed on nylon and have a gold glitter edge detail with flecks of r...

Glitter galore, these wings razzle and dazzle. Enclosed between two layers of tulle are iridescent star shaped confetti pieces. As your little one ...

An adorable teether rattle toy featuring a sweet flower doll face on an all natural beechwood teether ring. Suitable from 3 months. Features: Cott...

A fun little gift for any little who loves all things magic or fairies, the Alimrose Star Wand is sure to be loved. This sweet wand is ideal for dr...

Beautiful Mila Mermaid doll has a cute aqua spot tail and beautiful red yarn hair with a coordinating star hairpiece. Features: Cotton & poly ...

A sweet baby angel mouse. Adorbs! Suitable from 3yrs.  25cm / 9.8 inches tall Features: Linen and cotton outer with sparkly silver wings Gorgeous ...

 Pearl is a gorgeous large cuddle bunny with a blush tulle skirt that is removable making dress up time fun. Suitable from 3 yrs.  Features: Linen...

Bopsy is an adorable linen bunny dressed in a cute removable dress. She is part of our Dress Up Doll Range and and will fit into our Large Doll Dre...

Meet Madison, the Ballet Doll by Alimrose! Graceful, playful, and full of charm, Madison Ballet Doll is every little one’s dream companion. With he...