New In

Made from our signature buttery-soft bamboo fabric, the long-sleeve top and legging-style pants offer the perfect balance of breathability, stretch...

 Crafted from our signature buttery-soft bamboo fabric, it’s breathable, stretchy, and gentle on sensitive skin—perfect for all-night comfort and a...

Our zinc active based, Fragrance Free mineral sunscreen lotion, with Broad Spectrum SPF 50 protection.

The best things in life come in threes. So we put your fav SPF 30  lip balm flavors into one pack. You're welcome. Banana Coconut Watermelon

Kids rule. So, we made a sunscreen just for them. Clear, water-resistant formula made for both wet and dry skin application.

Our gentle mineral-active based smooth-glide sunscreen stick gives broad spectrum protection with a lightweight, non-greasy formula that's easy to ...

Kids rule. So, we made a sunscreen just for them. Clear, water-resistant formula made for both wet and dry skin application.

Kids rule. So, we made a sunscreen just for them. Clear, water-resistant formula made for both wet and dry skin application.

Our gentle mineral-active based sunscreen gives broad spectrum protection with a lightweight, non-greasy formula that's easy to blend in.

Our zinc active based Mineral sunscreen spray with Broad Spectrum SPF 30 protection.

Our zinc active based, Fragrance Free mineral sunscreen spray, with Broad Spectrum SPF 50 protection.

Our non-greasy, moisturizing, zinc active based Mineral sunscreen in a smooth-glide stick that gives Broad Spectrum SPF 50 protection.

Puddlesea Bunny is a creative genius whose medium is... anything she finds at the beach. Sand, shingle, seaweed: she'll work them up into a maste...

Amuseables Acered Maple Syrup celebrates the charm of classic Canadian mornings, with a love for pancakes, fresh air, and lakeside views. Soft, c...

Since she was a chick, Keli Pelican dreamt of having her own talk show. She got her start interviewing Chip Seagull about the fanciest foods he’d...

Since she was a chick, Keli Pelican dreamt of having her own talk show. She got her start interviewing Chip Seagull about the fanciest foods he’d...

Stunt double to the stars, Larry Lobster is hard at work on the new nautical action spectacular Ocean’s Edge. After spending the workday hanging ...

Stunt double to the stars, Larry Lobster is hard at work on the new nautical action spectacular Ocean’s Edge. After spending the workday hanging ...

Fancy Carp is world-renowned for the elegance of her furniture store. If a sofa isn’t opulent, she’s simply not interested. She’s the one Festiva...

Pinchsnap Crab has a job he takes very seriously. Not just anybody can be a pillow tester – it takes a lot of time and effort. 12 hours per shift...

Amuseables Sports Football is built for the big leagues. All bounce, no bluster, he’s a soft shell with strong opinions on half-time trombone solos...

Where her cousin Amuseables Sports Soccer Ball has firm opinions on fancy footwork and formations, Jellycat Soccer Ball prefers a more relaxed gam...

Amuseables Sun has discovered a new passion: roller skating. At dawn one summer solstice, she slipped on her skates and discovered the pure joy of ...

Short on time to moisturize after the shower? No problem. you'll leave the shower smooth, glowing, and feeling effervescent. The scent: Our Refresh...

Molly is a classic wide brim bucket hat. Inspired by our style Daphne, Molly has a rounded crown but is made with an extra wide brim ...

Daphne the sophisticated classic wide brim bucket. A rounded crown with a wider brim {for extra sun coverage} and crafted from tightly wov...

Cleo is a classic rancher crafted from 100% Woodgrass. She is structured with the most beautiful peek-a-boo woven detail on the crown and...

Oversized hair bow attached to an alligator clip.Featuring our ‘black' hue.Care: Spot clean only.Made of 55% linen, 45% viscose.

Oversized hair bow attached to an alligator clip.Featuring our ‘valencia stripe' all-over pattern.Care: Spot clean only.Made of 55% linen, 45% visc...

A classic collared boys short sleeve button-down shirt with coconut buttons.Featuring our ‘valencia stripe' all-over pattern.Care: Machine wash col...

The ruffled swing dress is a summer essential with its fixed tied bow straps, tiered silhouette, and ruffled edges for added fun. Featuring our 'pe...

Our sweet and simple Tori Skirted One-Piece is a sure summer staple! Designed with a ruffle along the neckline, straps that come together in the ba...

Our Roxy Romper is perfect for playtime or dressed up for a special occasion. Featuring flutter sleeves and elastic leg openings, it's both easy an...

With flutter sleeves, a smocked bodice, and gathered skirt, the Lindsay dress will be your little gal's favorite piece.Featuring our 'valencia stri...

Our Floppy Bucket Hat is the perfect accessory for any summer look while keeping you protected from the sun.S/M - 49cmM/L - 52cmFeaturing our 'vale...

Keep your little ones protected from the sun in style in our Floppy Swim Hat.UPF 50+Featuring our 'black gingham' all-over print. A timeless look f...