Full Price Merchandise

Smells Like: Fiery Orange & Zesty Lemon Size: 175g of Tiny Bath-Time Magic Warning: Extreme fun ahead! Toss in a few (or go all out and add a b...

Smells Like: Fiery Orange & Zesty Lemon Size: 175g of Tiny Bath-Time Magic Warning: Extreme fun ahead! Toss in a few (or go all out and add a b...

Hoppy Easter! Our bunny ear headband is the perfect spring accessory for your sweet Easter celebrations. Featuring our dainty ‘blush’ hue.  Car...

Sweet mittens to keep the little hands warm, matching perfectly with your hat, bonnet, or cardigan. Shop all colors to pair for a classy outfit or ...

Little Farm, Big Fun! Learning is a blast with the charming Itzy Play Barn™ spill and fill activity toy! Featuring a mini barn with hinged door and...

Your little one’s new exploratory tagalong!  The attachable Bitzy Traveler™ is made with soft natural cotton fabric and minky velour and features j...

Soothe and massage baby’s sore gums with the Ritzy Teether™! The textured hollow tubes collapse and flex reaching both front teeth and back molars....

Holds paci close! Say goodbye to lost pacifiers! Our Sweetie Strap Plus™ is made of soft silicone and keeps pacifiers close while adding a sweet ch...

Sore gums are no match for the Itzy Ritzy Bitzy Biter™ Teething Ball! This multi-texture teether is perfect for providing comfort as it soothes you...

6M+ This rainstick is so pretty, with its delicate colours and spring-themed illustrations. It's a great way to develop babies' musical ears. The ...

This accordion-shaped wooden rattle is a fun musical toy for children 18 months and older. Easy to use—simply move the two wooden parts back and fo...

Wooden key ring with a silicone case in the shape of a tractor featuring 4 buttons with realistic sound effects including opening horn engine start...

Add a little sunshine wherever naptime takes you. With a buttery-soft blanket in golden yellow and a cheery Amuseables Sun stitched to one corner, ...

Fresh, fun, and full of charm, our Lemon Tee is made to brighten your day. Featuring adorable detailed sleeves and neckline, this tee adds a play...

Stunt double to the stars, Larry Lobster is hard at work on the new nautical action spectacular Ocean’s Edge. After spending the workday hanging ...

Pinchsnap Crab has a job he takes very seriously. Not just anybody can be a pillow tester – it takes a lot of time and effort. 12 hours per shift...

You know that feeling when you finally pull on your pyjamas after a long day? – That’s what Amuseables Rainbow Birthday Cake brings to her cake...

Velvety soft baby swaddle made out of our signature bamboo fabric. Size: 42" x 42" Featuring our ‘wildflower’ print on our 'ivory' hue. This darlin...

Our Bamboo Sleep Bag is made of our signature soft viscose from bamboo fabric with a zip opening to make naps and bedtime safe and easy. TOG Rating...

Short sleeve tee and leggings in our soft bamboo fabric. Designed with a slim fit with added stretch to grow with your baby. Featuring our ‘elephan...

Our Bamboo Sleep Bag is made of our signature soft viscose from bamboo fabric with a zip opening to make naps and bedtime safe and easy. TOG Rating...

Knit legging in our stretchy rib knit with elastic waistband. Slim fit with added stretch to grow with your baby. Featuring our ‘blush' hue. Care: ...

Meet Tinx the Caticorn. Half cat, half unicorn, and full-time daydreamer, Tinx is made for gentle cuddles, imaginative play, and all the little rit...

Say hello to Binx, the playful ginger tabby who’s ready to pounce straight into your child’s heart! With soft brushable fur, poseable limbs, and a ...

Our Pebble Kids Poncho is made from our signature Turkish muslin cotton. Featuring a loose fit that is non-restrictive and highly durable. The Tu...

Velvety soft baby swaddle made out of our organic cotton brushed fabric. Size: 42 x 42 Featuring our ‘oat micro stripe' all-over pattern - a simple...

Velvety soft baby swaddle made out of our organic cotton brushed fabric. Size: 42 x 42 Featuring our ‘carnival’ print on our 'ivory' hue - a simple...

Velvety soft baby swaddle made out of our organic cotton brushed fabric. Size: 42 x 42 Featuring our ‘ditsy’ print on our 'ivory' hue - a simple an...

Our Jersey Sleep Bag is made of our signature soft organic brushed jersey fabric with a zip opening to make naps and bedtime safe and easy. TOG Rat...

Matching short sleeved onepieces in our velvety soft organic brushed jersey knit. Featuring a set of 'ditsy’ all-over print on our 'ivory' hue and ...

Baby Pant featuring a roll-over ribbed waistband and ribbed cuffs. Featuring our ‘blush’ hue. Care: Machine wash cold. Tumble dry low. Made of 100%...

Woven cotton bib with lace trim. Ties at the neck for a secure fit. Featuring our 'blue plaid' all-over pattern. Care: Machine wash cold. Hang to d...

Our Jersey Sleep Bag is made of our signature soft organic brushed jersey fabric with a zip opening to make naps and bedtime safe and easy. TOG Rat...

Say hello to Pip! Your baby’s first baby and lifelong friend with the perfect amount of squish for cuddles and play. Like all the Dozy Dinkums, Pi...

Say hello to Pickle! Your baby’s first baby and lifelong friend with the perfect amount of squish for cuddles and play. Like all the Dozy Dinkums,...

Dinky Dinkum Dolls - Uma Unicorn is a lilac-purple bundle of joy, bringing a swirl of magic with every hug. With short curly hair, a fluffy hood ad...