Full Price Merchandise

Printed short-sleeve jumpsuit  UV protection factor 40+ Short sleeves for a lightweight feel Material shell: 82% recycled polyester, 18%...

Say hello to Silver Bunny – a timeless little hopper who’s as sweet as she is soft, and currently looking for a new friend. She’s not a member of ...

It's your baby's first Christmas, and what a reason to celebrate! Enjoy sweet illustrations as you and your little one get ready for their first Ch...

  Absolutely adorable and oh so collectible! Our hand-knit baby animals are the perfect way to start or grow your cuddle+kind collection. Eve...

As trees sway in the cool breeze, blue jays head south, and leaves change their colors, everyone knows--autumn is on its way!Join a young girl as s...

Potty training can be one of the most difficult, stressful experiences for children and parents, but Time to Go Potty! makes it fun! This cased bo...

A new toddler title charts a crucial achievement. There comes a point in a toddler’s life when going in one’s diaper is only one possible option, ...

Toddlers will love exploring the farm through the day and in different seasons, and learning about the adult and baby animals in this beautifully i...

Archie, Cupcake, Oliver, Valentine… the cat who lives on Blossom Street is called something different by everyone, and loved by all. But there is...

Celebrate fall with The Very Hungry Caterpillar and his friends in this exploration of the season. Young readers can learn all about seaso...

Winter is just around the corner, and the Sneaky, Snacky Squirrel has stored all of his acorns away. But he hid them so well that now he can...

Love you a Koala much! The iconic Donsje characters will make you and your little one smile! This slip-on sneaker is super comfortable and easy to...

Introduce your brilliant baby to the ABCs with this illustrated primer about Halloween. Greg Paprocki’s popular retro-style series of sturdy board...

Sloth wants to nap. Rabbit doesn't. Who will win in the end? For every parent who's struggled to get their child to nap, But First, We Nap is a...

With a touch of frills! The Affy is a stylish and comfortable item for every season. The soft ribbed cotton fabric and the lace details on the hem ...

A classic collared button-up shirt with long sleeves and a tailored chest pocket—an effortless staple for any wardrobe. Featuring our cozy 'vintage...

Playful, soft, and made for everyday comfort. This classic set features our charming ABC print, adding a fun, nostalgic touch to your little one’s ...

The square neck, smocked bodice, elasticized long sleeves, and elastic leg openings make the Sage Jumpsuit an everyday play essential with an easy,...

Our Take Home Set is made from soft, lightweight waffle fabric and designed with newborn comfort in mind. This sweet set includes a bonnet, wrap sn...

This long sleeve jumpsuit features a coconut button placket and elasticized sleeve and leg openings for a sweet bubbled silhouette. Snaps along the...

Easy pull-on pants designed with a comfortable elastic waistband and adjustable drawstring, made from our soft organic brushed jersey for everyday ...

Pink Bunny is the resident greenskeeper at the Jellycat Golf Club. Quiet, meticulous, and fiercely protective of her flowerbeds, she maintains the ...

The Loupy Lou sweatshirt is a soft and comfy piece with a classic crewneck and dropped shoulders for a relaxed fit. A wearable favorite crafted in ...

Cairo Pant - Starry Night Classic, tailored, and effortlessly refined, our Cairo Pant in Starry Night is a timeless addition to your little one’s ...

Our Collared Cardigan is a charming layering piece, featuring contrast crochet scallop detailing on the pockets and collar for a sweet, polished fi...

Our Callie Dress is a timeless, feminine style featuring a darling eyelet collar, a smocked front bodice, a softly gathered skirt, and delicate ruf...

Our ribbed long sleeve swing dress features a full skirt and a scoop neckline for an easy, comfortable fit. Coordinating bloomers are included with...

Our Long Sleeve Tee is crafted from soft organic brushed cotton for everyday comfort, designed with shoulder snaps on sizes 0–3M to 18–24M for easy...

Easy pull-on pants designed with a comfortable elastic waistband and adjustable drawstring, made from our soft organic brushed jersey for everyday ...

Zip Long Sleeve Sleeper crafted from soft, organic brushed cotton to keep your little one cozy and comfortable. Designed with double zippers for qu...

Meet Dozy Dinkums - Pip Strawberry, is back in town due to popular demand! With its adorable strawberry pattern, this cuddly companion is perfect f...

Perfect for mastering the skill of drinking, the iconic NEIL cup has a removable lid with a small spout and a smooth, tactile feel. The handles ens...

Perfect for mastering the skill of drinking, the iconic NEIL cup has a removable lid with a small spout and a smooth, tactile feel. The handles ens...

Organic cotton denim skirt in a classic design with a soft elastic waistband for a comfy fit. An easy everyday favorite, the Magot Skirt can be sty...

Collette is an exceptionally soft knitted cardigan finished with delicate embroidery and contrast fabric along the edges. Closes with mother of pea...

Teethe, Play & Explore! A sensory sensation, our Bitzy Busy Ring™ has all the love in the details with multiple features for baby to explore. T...

The Itzy Treat teether is a clever little cookie featuring soft silicone and comforting textures to gently relieve sore gums from every angle. With...

Cuddle, Play & Learn! Jingle sounds, crinkly cause and effect features and fun textures make our Link & Love™ the perfect playtime friend! ...

Send your favorite someone a thoughtful message with one of our cheerful message greeting cards. A blank interior lets your handwritten note take ...

Disana Knitted Trousers are made from fine organic merino wool for soft, breathable warmth from the earliest months through first steps. The elasti...

These mittens keep little hands warm and dry, making rainy days a breeze. Have your child stay cozy while splashing through puddles.Practical rain ...

Smudge Bear would be the best pilates companion... if he went. Nothing too strenuous for him – he’s all about self-care and taking it easy. His slo...

Fresh, fun, and full of charm, our Lemon Tee is made to brighten your day. Featuring adorable detailed sleeves and neckline, this tee adds a play...

Amuseables Acered Maple Syrup celebrates the charm of classic Canadian mornings, with a love for pancakes, fresh air, and lakeside views. Soft, c...

Stunt double to the stars, Larry Lobster is hard at work on the new nautical action spectacular Ocean’s Edge. After spending the workday hanging ...

Bartholomew Bear was anxious about taking to the seas, but when Bashful Bunny invited him out on a boat trip, he knew he couldn’t miss the adventur...

Smudge Rabbit has discovered his true calling: watching sleeping dogs lie. It's a niche (and very relaxing) hobby, but someone's got to appreciat...