Full Price Merchandise

A perfect gift for newborns, the Bashful Pink Bunny Soother is our most loved Bashful Bunny in a soft fur, with long lopped ears, a pink suedette n...

* same best-selling original design now with new brand label, new sizing & UPF 50+* Looking for the perfect kids water-resistant swim hat? Loo...

This pack includes 6 x Pink & Purple bobble elastics Hair bobbles make tying hair super easy and oh so cute! The process is pretty simple! 1 -...

Jolly Gingerbread Fred may have hopped straight out of the tin, but this guy's always looking smart! In soft golden biscuit fur with scalloped stit...

  Ridiculously huggable and so gosh-darn cute, Bashful Black and Cream Puppy is the perfect take-everywhere companion. His floppy black ears are ...

Organic Cotton Frannie Dress - Fig Our Organic Cotton Frannie Dress in Fig is a beautifully understated piece designed for comfort, elegance, and...

Mornings never looked so sweet. Our breakfast-themed classic pajama set is made for cozy nights, lazy mornings, and everything in between. Featurin...

Take flight in sparkle-filled style with our Butterfly Bliss Dress  made to match perfectly with our butterfly Bliss wings! The bodice glimmers wit...

It's the leader of lite-ness and our original EVA all-star, the uncompromisable Jefferson. Like any reigning ruler of the ring, the Jefferson encom...

Sandal with multiple velcro straps for children. Super lightweight sandal Beach friendly/fast drying materials Three velcros for adjustability EVA...

The classic RORY cap is made of breathable organic seersucker cotton with summery stripes and playful embroidery motifs in the front. It shades you...

Canterneigh Pony is devoted to footwear. Trainers, tap shoes, glossy brogues – if it fits a hoof, he’s collecting it. While his friends raise thei...

Some say Amuseables Pickle is an acquired taste. He prefers the term cult classic. Zingy, freckled, bright-eyed and booted, he’s a natural in th...

Our Boutique Snowflake Tiara is pure winter magic. With a shimmering silver base and delicate snowflake shapes made from icy opal-tone...

Introducing the Alicorn headband - the perfect accessory for the unicorn within you! This enchanting headband features a lilac shimmering unicorn,...

Amuseables Pink and White Marshmallows are devoted to the great outdoors. True, they’re not technically experts, but they do have matching boots, b...

By day, Hopscone Luxe Bunny is rarely spotted. By night, she’s the voice of Luxe FM: spinning hophip dance tracks and providing the odd weather upd...

Adorable holiday bracelet - assorted

Every ballerina's dream bracelet. This beaded pearl bracelet features a ballerina pendant with a row of pink gems on her dress. A pearl bobble is...

10-Pack Mini Bow Snap Alligator Clips  This set of 12 small tuxedo-style grosgrain ribbon bows is a beautiful accessory collection for baby and tod...

Based on the research that race, gender, consent, and body liberation should be discussed with toddlers on up, this read-aloud board book series of...

Send your favourite someone a thoughtful message with one of our festive greeting cards. A blank interior lets your handwritten note take cent...

Amuseables Snowflake is all tired out from dancing about on the winter breeze! This double-cream cutie has a happy grin and a beany bottom to sit u...

There’s no SLS, SLES, EDTA or Parabens (almost the whole alphabet…) 🌻 Gluten free (not to be served with pie, even though it smells like it should ...

Insulated Gloves - Hakon Keep Little Hands Warm with Our Hakon Insulated Gloves! The Hakon gloves are your child’s perfect companion for chilly ...

Send your favorite someone a thoughtful message with one of our birthday greeting cards. A blank interior lets your handwritten note take cen...

Send your favorite someone a thoughtful message with one of our birthday greeting cards. A blank interior lets your handwritten note take cen...

Color Appeel Crayons come in 12 bold colors and are made with high quality wax. These fun color crayons lay down bright and smooth colors. Shop OOL...

The perfect finishing touch- fun nail stickers to go with No Nasties Pretty Polish. These nail stickers will provide hours of fun. Bright coloured,...

Pile and Thermo Mittens - Grethe Stay Cozy and Stylish with Our Grethe Mittens! The Grethe mittens are the perfect blend of comfort, warmth, and st...

A relaxed children's sweatshirt made from 100% GOTS-certified organic cotton with a soft French terry reverse. Loose fit with dropped shoulders Cla...

It's the leader of lite-ness and our original EVA all-star, the uncompromisable Jefferson. Like any reigning ruler of the ring, the Jefferson encom...

It's the leader of lite-ness and our original EVA all-star, the uncompromisable Jefferson. Like any reigning ruler of the ring, the Jefferson encom...

Made with Liberty Fabric , OEKO-TEX® STANDARD 100 Cert. No. 2276-364 DTI Cute floral cap from HUTTEliHUT. The cap is made from 100% cotton and is a...

The Bartholomew Bear Bag boasts a lusciously soft maple-syrup fur and charming details such as petal-fold ears and a chunky muzzle. Its cross-bo...

Inspired by resident bookworm Blushkin Blossom Luxe Bunny’s signature floral ears and dreamy demeanor, this charm brings a touch of elegance to ...

Product Description: Delicately textured and endlessly charming, the Frannie Playsuit in Swiss Pink is a standout piece from Jamie Kay's January...

Be a perfect princess in this sparkle and shine blue dress. With 2 layers of soft bkue tulle and a layer of iridescent glitter tulle, your skirt wi...

Amuseables Rose Bouquet believes that love's an action, not a feeling.  Of course, she adores public displays of affection too. But it's the acts ...

Help your little ones recognize, name, and express their feelings with our Emotions Soft Foam Magnetic Card Set. From happy to frustrated to proud,...

Amuseables Espresso Cup may be small, but he’s got enough energy to fuel a thermal power plant. As Personal Assis...

No Nasties Kids Pressed Powders are; Natural Made in Australia with natural ingredients  Packaged in compostable cardboard container and recycla...

The Disana Zip-Overall combines the warmth of boiled organic merino wool with an easy full-length zip. The zip opens wide for dressing and diaper c...

Soft merino wool and a flexible rib knit give these leggings warmth and stretch for everyday play. The comfortable elastic waistband helps keep the...

Our Sisters Forever Tear & Share Necklaces are the perfect way to celebrate an unbreakable bond! Each necklace features a shimmering blue chain...

Elevate your hair game with the Rodeo Drive Multi-Colour Clip-In Extensions, a fun and fabulous way to add a pop of colour to your locks! This set ...

🦄 And you thought that unicorns didn't exist... No Nasties water beads are non-toxic, easy to use and encourage children to learn through sensory p...

Oh we do like to be beside the seaside! Adorned with the sweetest selection of shimmering sea shells, these beautiful little clic clac clips a...