Full Price Merchandise

Readers who loved Natasha Wing's The Night Before Halloween can continue the adventure with this companion activity book!The monsters in t...

If you were a dog for a day, would you chase rabbits or roll around in the garden? Would you have long ears or pointy ones? So many questions! Look...

Stay cool, comfortable and have a better sleep in this matching PJ set.   Made from our premium bamboo rayon, this fabric is super soft and natural...

Mornings never looked so sweet. Our breakfast-themed classic pajama set is made for cozy nights, lazy mornings, and everything in between. Featurin...

Our Summer Pajama Set will keep your little cool and comfy on those warm summer nights. Featuring our 'dinosaur' print on our 'ivory' hue. ...

It's the leader of lite-ness and our original EVA all-star, the uncompromisable Jefferson. Like any reigning ruler of the ring, the Jefferson encom...

It's the leader of lite-ness and our original EVA all-star, the uncompromisable Jefferson. Like any reigning ruler of the ring, the Jefferson encom...

With its velvety blush fur and silver clasp, the Amuseables Peach Bag Charm is the perfect way to keep your favorite Jellycat charm close. Mode...

Ready, set, go. The Robbie Dash is a fresh take on our bestselling kids' sneaker, built for nonstop movement. Its soft, stretchy mesh and foam uppe...

Ready, set, go. The Robbie Dash is a fresh take on our bestselling kids' sneaker, built for nonstop movement. Its soft, stretchy mesh and foam uppe...

The classic Rory cap is made of breathable organic cotton and is available in fun prints and with playful details. It shades your little one's face...

Knit legging in our stretchy rib knit with elastic waistband. Slim fit with added stretch to grow with your baby. Featuring our ‘pink' hue. Care: M...

Some say Amuseables Pickle is an acquired taste. He prefers the term cult classic. Zingy, freckled, bright-eyed and booted, he’s a natural in th...

Strut, sparkle, and shine in our Dancing Diva High Heels, the ultimate shoes for every little glam queen! Crafted from a see-through material, thes...

Tawny-tousled and full of softness, Bartholomew Bear is the perfect bedtime buddy. Read him a story, sing him ‘The Teddy Bears’ Picnic' or maybe ju...

Jardine Skirt - Blushed Rose The Jardine Skirt – Blushed Rose is a beautifully delicate piece designed to bring softness and charm to your little o...

Make learning playful with our Premium Soft Foam Magnetic Letters and Symbols, designed to pair perfectly with your Magic Playwall. This beautifull...

Red Bow Scalloped Knee Highs Our scalloped knee high socks are a new fan fave! And for good reason!  Perfect for all seasons and styles- with the s...

Add cozy charm to your doll’s wardrobe with our Fluffy Cotton Doll Onesies! Designed for 28cm-38cm dolls like Miniland, Minikane, Minicolleto, an...

Wrap Tiny Feet in Comfort with Our Adorable Plush Bear Slippers! Sweet and soft, our plush bear slippers are the perfect solution for chilly day...

A fun little gift for any little who loves all things magic or fairies, the Alimrose Star Wand is sure to be loved. This sweet wand is ideal for dr...

Send your favorite someone a thoughtful message with one of our birthday greeting cards. A blank interior lets your handwritten note take center st...

Adorable holiday bracelet - assorted

Bring your little one’s fairy tale dreams to life with the Velvety Soft Sleeping Sweetheart Princess Gown with Arm Warmers, inspired by the eleganc...

Easy to put on, your little Princess can let her hair down with this Rapunzel Braid. This elegant headband features a long, brown or blond bra...

The softest companion for the sleepiest moments, the Bartholomew Bear Comforter is designed with little snoozers in mind. Featuring Bartholomew’s s...

We redesigned our classic velour Forest Fairy Tunics. Our new dazzling Pink Sequins Forest Fairy Tunics are a radiant and enchanting outfit that wi...

Glitter galore, these wings razzle and dazzle. Enclosed between two layers of tulle are iridescent star shaped confetti pieces. As your little one ...

A quality set of little fabric covered snap clips Sold in sets of two these timeless hair clips are finished using a range of Liberty London prints...

3, 2, 1... Blast off with our super sweet new Rocket clips! This pretty little clip pack is perfect for adding some fun to any outfit! 4 in a pack...

Transform eggs into wonderful works of art with our charming Peter Rabbit and friends' egg tattoos. The designs are based on vintage illustrations ...

 5 adorable tiny baby hair bows in grosgrain ribbon on snap clips. Sweep fringe away out of baby's eyes! Boutique-style hair bows is ideal for spri...

It's evening in the forest and Little Owl wakes up from his day-long sleep to watch his friends enjoying the night. Hedgehog sniffs for mushrooms, ...

Beep, beep! Kids who adore trucks and love Valentine's will get all revved up when they see this special transport set! It includes brightly colore...

Is it a card, is it a decoration, is it a gift? It's all three! Share some puppy love with our beautifully designed and crafted cards, featuring an...

Dress the dolls for a glamorous masked ball, an ice skating adventure, a trip to the ballet, a magical carriage ride and lots more Christmas...