Full Price Merchandise

Introducing a brand new tee style!  The Essential Tee is a hybrid of the Boxy & Basic tees.  It features a relaxed fit with a bit more leng...

The classic Rory cap is made of breathable organic cotton and is available in fun prints and with playful details. It shades your little one's face...

Introducing our sweatpants in our jersey fabric for spring!  These sweatpants are similar to our joggers but with a more rel...

The Everyday Shorts will keep your kids cool for those long summer days!  Featuring pockets and a non-functional drawstring,...

Printed short-sleeve jumpsuit  UV protection factor 40+ Short sleeves for a lightweight feel Material shell: 82% recycled polyester, 18%...

Celebrate spring in timeless comfort with our  Farm Friends Bamboo Classic Set. Designed with a charming Easter farm print, this long sleeve and lo...

  Your baby or toddler will be adorable while still being fully protected from the sun’s harshest rays in our full coverage sunsuits.

Keep your child safe from the sun without sacrificing style with our popular sunsuits! These one-piece swimsuits combine UPF 50+ protection of a ra...

This hand-knit hat features three stripes. The olive version comes with cinnamon, navy, and olive and an olive yarn pom on top. The blush hat inclu...

The classic RORY cap is made of breathable organic seersucker cotton with summery stripes and playful embroidery motifs in the front. It shades you...

Bambi & Birdie kids boxer briefs are made with our signature bamboo blend for an added cozy factor. Now made with a wide elastic waistband with...

Made with Liberty Fabric , OEKO-TEX® STANDARD 100 Cert. No. 2276-364 DTI Cute floral cap from HUTTEliHUT. The cap is made from 100% cotton and is a...

The classic Rory cap is made of breathable organic cotton and is available in fun prints and with playful details. It shades your little one's face...

Unleash the magic of a fairy tale with the Velvety Soft Once Upon a Tower Princess Dress, inspired by the enchanting Rapunzel! The dress features a...

Vanilla Dot Lace Top Knee High Socks Machine wash cold with like colors. Tumble dry low or lay flat to dry. 79% cotton / 19% polyester / 2% spandex...

Meet our no-rash and all-guard shirts! These thoughtfully designed UPF 50+ tops will keep your kids cool in the heat, protected from the sun and ...

Sweet dreams start with breakfast-inspired charm. Our Rise & Shine ruffle sleep dress features a playful all-over breakfast print and a twirl-w...

Our Pebble Kids Poncho is made from our signature Turkish muslin cotton. Featuring a loose fit that is non-restrictive and highly durable. The Tu...

Turn your sweetie into a little lemon! Made from ultra-soft and breathable bamboo fabric, this dress is designed for all-night comfort with a relax...

Product Description: Delicately textured and endlessly charming, the Frannie Playsuit in Swiss Pink is a standout piece from Jamie Kay's January...

The Sierra Pant – Dreamy Pink is a beautifully tailored pair of denim-style pants in a soft dreamy-pink hue. Featuring a button and zip closure, be...

Vanilla base sock with Crimson Bow design & Forest Green Lace Top Machine wash cold with like colors.  Tumble dry low or lay flat to dry. 79% c...

Organic Cotton Muslin Odette Pant - Pauline Pink A beautifully soft and relaxed pant for everyday wear. The Odette Pant in Pauline Pink features a...

This beautiful dress with tule skirt will turn your baby girl into a fairy! The knit top with high neck will make sure your little girl stays warm ...

Sweet mittens to keep the little hands warm, matching perfectly with your hat, bonnet, or cardigan. Shop all colors to pair for a classy outfit or ...

Stay cool, comfortable and have a better sleep in this matching PJ set.   Made from our premium bamboo rayon, this fabric is super soft and natural...

Our Summer Pajama Set will keep your little cool and comfy on those warm summer nights. Featuring our 'dinosaur' print on our 'ivory' hue. ...

The classic Rory cap is made of breathable organic cotton and is available in fun prints and with playful details. It shades your little one's face...

Knit legging in our stretchy rib knit with elastic waistband. Slim fit with added stretch to grow with your baby. Featuring our ‘pink' hue. Care: M...

Jardine Skirt - Blushed Rose The Jardine Skirt – Blushed Rose is a beautifully delicate piece designed to bring softness and charm to your little o...

Red Bow Scalloped Knee Highs Our scalloped knee high socks are a new fan fave! And for good reason!  Perfect for all seasons and styles- with the s...

Footless sleeper crafted in buttery soft, premium bamboo rayon for the perfect night sleep. Bamboo is breathable and moisture wicking which makes i...

Footless sleeper crafted in buttery soft, premium bamboo rayon for the perfect night sleep. Bamboo is breathable and moisture wicking which makes i...

Made with Liberty Fabric , OEKO-TEX® STANDARD 100 Cert. No. 2276-364 DTI Cute floral cap from HUTTEliHUT. The cap is made from 100% cotton and is a...

Our Ruffle Jumpsuit is a cozy and fun wardrobe staple. Designed with a front zipper and ruffle detail. Featuring our 'petit fleur' print on our ...

The MAX long-sleeve swim jumpsuit offers full coverage with a soft, stretchy fit for all-day comfort. Crafted from quick-drying fabric with UV...