Full Price Merchandise

Wrap your little one in retro-inspired style with the Byrd Poncho. The cheerful stripes give instant beach-ready vibes, and with the cozy hood and ...

None of the Jellies are quite sure where he came from, but one day Amuseables Boiled Egg Scientist Outfit turned round to discover Zy...

LITTLE KIDS ORIGINAL FIRST CLASSIC BOOT The Kids First Classic rain boot is perfect for puddle splashing. Handcrafted from natural rubber, these fu...

Our Take Home Set in our lightweight waffle material is the perfect look for your newborn. Featuring a sweet bonnet, wrap snap top with crochet lac...

Zip Long Sleeve Sleeper made from our soft organic brushed fabric to keep your little one endlessly cozy. Designed with double zippers for easy cha...

Our Zip Short Sleeve Sleeper provides the perfect amount of warmth going into summer. Designed with our soft brush jersey fabric, covered front zip...

Baby Pant featuring a roll-over ribbed waistband and ribbed cuffs. Pair with our Side Snap Bodysuit to complete your look. Featuring our deep ‘s...

Our cotton baby muslin squares are super soft and are made from organic cotton. Perfect for wiping up any spills, doubling up as a bib or a blanket...

Meet our Pram Organiser Bag – the perfect mix of style, sustainability, and practical design for busy parents on the move. Designed for newborn str...

Let eager little swimmers build confidence at their own pace with the family favourite DOVE swim vest. Designed in cheerful prints and quick-drying...

Cool cap designed with a firm brim in the front and a soft bow that ties in the back.   GOTS, Organic, certified by CU1094701

Soft cotton shorts with an elastic waistband. A perfect summer staple made in breathable organic cotton that feels light and comfy. Pair with t...

Soft denim overalls with signature buckle strap closure and KS logo buttonGOTS, Organic   certified by CU1094701

Amuseables Margaux Madeleine is a stone-skimming prodigy. From calm ponds to the Seine itself, she’s known for her flawless flick – and her effortl...

Blushkin Blossom Luxe Bunny is rarely seen without a book. Or two. Or seven! She claims she’s “just browsing”, but that overflowing tote bag says o...

Little astronauts will love to be decorated with shiny temporary tattoos for a space-age look. The intricate designs, bright colors and silver ...

VIBRANT PIRATE DESIGNS: Featuring bold and colorful pirate-themed images, these temporary tattoos enhance any costume or imaginative play, bringin...

Soon the dinosaur eggs will soon hatch, your child will be able to help the three little dinosaurs, hidden inside, to get out of their cozy nest. T...

Introducing our brand-new product range…  claw clips! Designed with little ones in mind, this set of four mini claw clips are a fun ad...

Our sweet heart sparkle bar clips are totally irresistible! This set of two salon bar clips are wrapped in soft grosgrain ribbon, and are ado...

Our bright and lovely little ladybird Lily, adorns these adorable clips. Each ladybird is delicately detailed with a sweet face, red glittery...

Bloom with style with this charming set of three daisy claw clips, each perfectly sized for fine hair. Made from pearlescent acetate; t...

Hop into style with our adorable Stripy Bunny Ponies! Each tie features a charming bunny face adorned with glittery ears and a sweet daisy in her h...

Bibs Pacifiers are a Must HAVE! NB: A nipple without the BIBS logo is not a sign that the pacifier is a copy. It is simply that BIBS has not i...

Our Ruffle Shoulder One Piece swimsuit features Chemical Free UPF 50+ Protection in the sweetest swimsuit design around. The body of our swimsuits ...

Keep your child safe from the sun without sacrificing style with our popular sunsuits! These one-piece swimsuits combine UPF 50+ protection of a ra...

Innovative and toddler-friendly, the KIMMIE water bottle has two easy handles on the lid, a built-in straw and is made of 80% recycled premium stai...

Zora Magic Drawing Board by Liewood. LCD drawing board designed for endless creativity, complete with a pen. Lightweight and reusable, it features...

Looking for an easy way to turn eggs into beautiful Easter works of art? We've created colorful tattoos, with Easter icons, to give decorative resu...

Skipson Lamb is a gentle dreamer with a lifelong fascination for dinosaurs. He can talk for hours about triceratops and keeps a dino-themed books s...

Menoum Menoum presents this cute long-sleeved bib for toddlers! Colorful and very practical, it will be appreciated for mealtimes and for creative ...

Menoum Menoum presents this cute little backpack, in a practical format that adapts to the needs of your little one! Made of waterproof fabric, it ...

Sparkle meets sass with our Boutique Cat Ear Headband—the ultimate accessory for playful fashionistas! Featuring a sleek gold tone band and tw...

Be a perfect princess in this sparkle and shine blue dress. With 2 layers of soft bkue tulle and a layer of iridescent glitter tulle, your skirt wi...

This necklace and bracelet set has various purple-toned beads and a rainbow charm with a bedazzled star.

Our NEW Boutique collection boasts a meticulously curated selection of necklaces, bracelets, headbands, and hair accessories to set this collecti...