Full Price Merchandise

Squeeze in Some Fun! With Itzy Splash Pals, bathtime play is overflowing with possibilities! These squeezable food-shaped squirties and sprinkle st...

The Ritzy Rattle Pal™ is your babe's new bestie doubling as a plush character and braided teething ring to soothe sore gums. With a gentle rattle s...

Your little one’s new exploratory tagalong!  The attachable Bitzy Traveler™ is made with soft natural cotton fabric and minky velour and features j...

Soothe and massage baby’s sore gums with the Ritzy Teether™! The textured hollow tubes collapse and flex reaching both front teeth and back molars....

Holds paci close! Say goodbye to lost pacifiers! Our Sweetie Strap Plus™ is made of soft silicone and keeps pacifiers close while adding a sweet ch...

Sore gums are no match for the Itzy Ritzy Bitzy Biter™ Teething Ball! This multi-texture teether is perfect for providing comfort as it soothes you...

Sensory Translucent Blocks are colorful, translucent blocks that invite children from 18 months to build and explore. This game stimulates the sens...

Amuseables S'mores are rarely apart. And campfires, with their crackly flames and cosy sense of occasion, suit this arrangement perfectly.The pair'...

No summer wardrobe is complete without the perfect pair of shorts! Our Navy Chino Shorts are made from a soft cotton blend that’s gentle on skin ...

These navy cotton pocket shorts are the perfect addition to your little one's wardrobe. Made from soft, breathable cotton, they offer all-day comfo...

This belt bag will enhance your look, whether you're in relaxed or more chic mode!   Slip your essentials (wallet, keys, phone) into it without fee...

Our favorite pouch, now in a beautiful floral pattern! Whether it's for your medication, beauty or hygiene products, pencils, or baby essentials, t...

Kids rule. So, we made a sunscreen just for them. Clear, water-resistant formula made for both wet and dry skin application.

Our non-greasy, moisturizing, zinc active based Mineral sunscreen in a smooth-glide stick that gives Broad Spectrum SPF 50 protection.

Our zinc active based, Fragrance Free mineral sunscreen spray, with Broad Spectrum SPF 50 protection.

Where her cousin Amuseables Sports Soccer Ball has firm opinions on fancy footwork and formations, Jellycat Soccer Ball prefers a more relaxed gam...

Short on time to moisturize after the shower? No problem. you'll leave the shower smooth, glowing, and feeling effervescent. The scent: Our Refresh...

Daphne the sophisticated classic wide brim bucket. A rounded crown with a wider brim {for extra sun coverage} and crafted from tightly wov...

Little Pup has absolutely no idea what he’s doing, but he’s doing it with conviction. A soft-footed optimist in cocoa and cream, he’s recently ...

Say hello to Binky Puppy Benny, the perfect pint-sized companion for your Dinkum Dog With soft, curly plush fur and a gentle, weighted body, Be...

If your skin feels oily by noon, looks congested by evening, and flares up the moment you try something new, this is your daily reset. Our Clarifyi...

Display box of 24 assorted dinosaur spinner fidget rings. Rings are sold individually; assorted dinosaur styles; adjustable child ring.

Our Pebble Kids Poncho is made from our signature Turkish muslin cotton. Featuring a loose fit that is non-restrictive and highly durable. The Tu...

Our custom designed Sun Flare Towel is made from our signature Turkish cotton. This style comes in a beautiful pattern, offered in muted tones ...

Our Pebble Kids Poncho is made from our signature Turkish muslin cotton. Featuring a loose fit that is non-restrictive and highly durable. The Tu...

Say hello to Pip! Your baby’s first baby and lifelong friend with the perfect amount of squish for cuddles and play. Like all the Dozy Dinkums, Pi...

Meet the Olli Ella Dozy Dinkum – Lala Bloom, a soft and soothing companion designed for gentle, playful moments and sleepy-time cuddles. Dressed i...

Binky Dragon Misty drifts through the Rainbow Realm in a haze of lavender dreams. With downy-soft lilac fur, sparkling embroidered eyes, and wing...

Meet the Olli Ella Binky Bunny – Hop, an irresistibly soft baby bunny plush designed for gentle play and cosy moments. Made from beautifully fluf...

Meet the Olli Ella Binky Bunny – Dot, an irresistibly soft baby bunny plush designed for gentle play and cosy moments. Made from beautifully fluf...

Made from our signature cotton-polyester fleece blend, it’s designed to keep you cozy all day, every day

Olli Ella Dinky Bag Charm Dante the Dragon might be pocket-sized, but he’s on fire with personality! Made for clipping onto backpacks, pencil ca...

Carry a little cosmic cheer wherever you're headed with the Zodihop Luxe Bunny Bag Charm. Capturing Zodihop Luxe Bunny's spirit of ex...

Munro Scottie Dog Space Outfit attributes his longing for the stars to two things: a childhood listening to synthpop and electronica, and his l...

Explorer and rocketeer Zodihop Luxe Bunny left London 12 months ago. Neighbors hadn't found this odd – her last diary entry had stated she was ...

Made from a soft and lightweight fabric, this short brimmed hat is perfect for baby's first adventures. Its elastic closure and adjustable waist en...