Play (New)

Capture the mystical mermaid vibe with this matte mermaid necklace. With chunky beads and a mermaid pendant. 

Is there a better way to celebrate your BFF than with a unicorn necklace? This is the perfect friendship necklace to celebrate many future years ...

Do you like rainbows and smiles? Who doesn't! This is the perfect bracelet to add some colour and joy to your life.

A gorgeous first gift for newborns, the Bashful Lamb Comforter is cloudy-soft in a delicate vanilla cream fur made with recycled fibres. Designed f...

The softest companion for the sleepiest moments, the Bartholomew Bear Comforter is designed with little snoozers in mind. Featuring Bartholomew’s s...

 A box containing a treasure! The Magneti'book has been given a racing car version for all kinds of vehicle enthusiasts from the age of 3! Children...

Easy grip thanks to the holes and silenced wheels. A range with delicate colors and rounded lines, inspired by current trends to accompany your chi...

1 dinosaur, 2 dinosaurs, 3 dinosaurs… collect them all! Stegosaurus and Ankylosaurus with their impressive felt bone plates on their backs. The Tri...

Sparkle in the cold with the new crystal Queen dress! the crystal Queen dress features a sequin sweetheart bodice, lined for comfort, with crystal ...

This Mini Maker Tube includes step-by-step instructions and all the pieces you need to build a Fairy. Or, use your imagination and create your own ...

Our golden rose princess dress was such a success that we are now introducing a pink rose princess dress! This dress is accented with gold trim, sh...

This Rainbow Fairy Dress with Wings is what real fairy dreams are made of! This is a beautiful and comfortable design, bright and sparkly with a la...

We redesigned our classic velour Forest Fairy Tunics. Our new dazzling Pink Sequins Forest Fairy Tunics are a radiant and enchanting outfit that wi...

Transform yourself into a butterfly! Our adorable Monarch Butterfly Wings are printed on nylon and have a gold glitter edge detail with flecks of r...

Glitter galore, these wings razzle and dazzle. Enclosed between two layers of tulle are iridescent star shaped confetti pieces. As your little one ...

A super soft and tactile bear comforter. Suitable from birth. Features: Cotton & poly cotton outer Linen cotton head with embroidered face Soft...

A fun little gift for any little who loves all things magic or fairies, the Alimrose Star Wand is sure to be loved. This sweet wand is ideal for dr...

Beautiful Mila Mermaid doll has a cute aqua spot tail and beautiful red yarn hair with a coordinating star hairpiece. Features: Cotton & poly ...

A sweet baby angel mouse. Adorbs! Suitable from 3yrs.  25cm / 9.8 inches tall Features: Linen and cotton outer with sparkly silver wings Gorgeous ...

 Pearl is a gorgeous large cuddle bunny with a blush tulle skirt that is removable making dress up time fun. Suitable from 3 yrs.  Features: Linen...

Bopsy is an adorable linen bunny dressed in a cute removable dress. She is part of our Dress Up Doll Range and and will fit into our Large Doll Dre...

Meet Madison, the Ballet Doll by Alimrose! Graceful, playful, and full of charm, Madison Ballet Doll is every little one’s dream companion. With he...

Alimrose Mini Sofia Bunny – Petite Perfection in Every Detail! Meet Mini Sofia Bunny, the ultimate companion for little ones who adore style, char...

Baby Benny Bunny is possibly the cutest little bunny you ever did see. Made from a soft terry towelling fabric and wearing tiny overalls he makes t...

Baby Benny Bunny is possibly the cutest little bunny you ever did see. Made from a soft terry towelling fabric and wearing tiny overalls he makes t...

Introducing Alimrose Audrey Doll: A Sweet Companion for Little Ones Meet Alimrose Audrey Doll, a lovable friend that will capture the hearts of ch...

Mini matilda is an adorable doll with gorgeous red hair and an on trend pink linen frock that is removable, encouraging developmental play.  Suita...

The cutest asleep/awake Matilda doll. Fits perfectly in the mini sleeping bag. One side she has asleep eyes and on the reverse she has awake eyes. ...

A sweet baby angel mouse. Adorbs! Suitable from 3yrs.  25cm / 9.8 inches tall Features: Linen and cotton outer with sparkly silver wings Gorgeous ...

Meet Aubrey! Our newest little bunny. Made from a linen/cotton for her body and wearing a sweet strawberry print dress. She has a cute bow sewn on ...

Baby Pearl Bunny is a beautiful linen bunny with pretty pink floral bodice and soft pink tulle tutu. She will become your treasured keepsake. Sui...

Cute Removable Dress: Bopsy Bunny arrives dressed in an adorable outfit that's not only fashionable but also encourages imaginative dress-up play...

Have a hoppy Easter alongside the one you love a bunch in this punderful touch-and-feel board book for babies and toddlers! From the USA Today best...

Push, pull and slide the tabs to explore all the ways Mummy helps you in this first novelty board book.Play together in the park, bake delicious co...

I love YOU, a bushel and a peck! Cozy up and share how much you love the child in your life with this personalized fill-in-the-blank book. Your lit...

Introduce toddlers to life on the farm with Farm Sweet Farm, a lift-the-flap board book by Priddy Books.This bright and bold board book has colorfu...