Play (New)

Shake Up Playtime! Put rhythm development within reach with these easy-to-grab Itzy Mini Maracas™! With rattle beads in one and a jingle bell in th...

Cuddle, Play & Learn! Jingle sounds, crinkly cause and effect features and fun textures make our Link & Love™ the perfect playtime friend! ...

Whether they’re a Swiftie in training or getting ready to perform at the CMAs, the Itzy Bitzy Jamboree music set is made for little ones in their m...

Make a splash! Have some good clean fun with our 10 colorful bath toys in the Itzy Splash Gift Set™. These soft, squeezable, water-squirting charac...

Teethe, Play & Explore! A sensory sensation, our Bitzy Busy Ring has all the love in thecdetails with developmental features for baby to explor...

A charming take-along toy! ake fun on the run with Itzy Travel Charms! This on-the-go toy engages baby’s senses with crinkle and jingle sounds, sof...

Cuddle, play & learn! Your little one’s new exploratory tagalong! The attachable Bitzy Traveler is made with soft Sherpa and features jingle so...

Cuddle, Play & Learn! Instant good vibes and beloved memories await with your baby’s new bestie - the Link & Love™! From the gentle chime s...

Start the day with a bowl full of chocolate fun! The Tiny Chocco Loops Cereal Bowl from Tiny Tummies lets kids feed their dolls breakfast just l...

Bring a little springtime charm to your journal, planner, or kids’ projects with this special illustrated sticker set. Each set includes 3 sheets o...

Bashful Tulip Pink Bunny is a dedicated roller skater. Once her laces are tied, she turns parks, pavements, and even supermarket aisles into stages...

Make bathtime extra playful with a CAROLINA squishy water toy. Simply suck up water and squeeze to spray it out of the small animal's mouth. The si...

Tumblie Sheep Dog is in training. Marathons are the goal. Currently, she's mastered the stretch between the bench and the park cafe (they do excell...

Binky Dinky is the baby for your Dinkum Dolls by Olli Ella. Binky believes bedtime is better when everyone stays close. Usually spotted with the ma...

Why You’ll Love It: Yara Unicorn is wonderfully dramatic about absolutely everything. Tiny rain shower? Tragic. The wrong colour cupcake? Devastati...

Why You’ll Love It: Fairy Evie treats every day like somebody’s birthday. There are usually cupcakes involved, at least one outfit change, and a ve...

Why You’ll Love It Rainbow Realm believes every good adventure deserves a fabulous outfit. With dreamy details and magical touches, this Unicorn Ou...

Why You’ll Love It: Dax Dragon desperately wants to look mysterious and powerful but keeps getting distracted by shiny things. Dax collects little ...

Why You’ll Love It:  Dinkum Dog Goldie brings a ray of sunshine to playtime! With soft, golden fur and sweet smile, this Dinkum Dog is always re...

Why You’ll Love It Dinkum World birthdays are serious business. With a sparkly velvet party dress, matching party hat, magnetic birthday cake, magn...

Unicorn Nova knows how to make an entrance. With her bright ginger hair and even brighter personality, Nova makes her presence known wherever she g...

Why You’ll Love It: Tiny accessories for tiny best friends. The Binky Magnetic Bottle & Pacifier Set from Dinkum Dolls by Olli Ella is made f...

Why You’ll Love It: Yuna Unicorn takes her job as Rainbow Realm’s official wish-maker extremely seriously. Shooting stars, birthday candles, eyelas...

Why You’ll Love It: Unicorn Sunbeam wakes up every morning convinced it’s going to be the best day ever. Sunbeam loves singalongs, sunshine naps, a...

Smudge Bear would be the best pilates companion... if he went. Nothing too strenuous for him – he’s all about self-care and taking it easy. His slo...

Looking for Leola Bear? You’ll likely find her in her South London studio – surrounded by painting, sculptures and fashion designs. When she’s not ...

In preparation for his upcoming forest quest, Amuseables Peanut decided to “gear up” in a Yeti Outfit – just in case anything went bump in the nigh...

Mischievous Trixiwoo Raccoon is always looking for trouble.For a while she lived in the big city, but found the nine-to-five and the endless supply...

Sure, they may look a little similar, but in reality, Ort and Tum Acorns are rather different. Ort’s into classic cars and handbrake turns; Tum pre...

Amuseables Zapperty Lightning Bolt likes to travel – but she loves a spontaneous mid-journey detour even more. Straight lines from A to B may be mo...

Birthdays, Mother’s Day, anniversaries – even Bartholomew’s debut as Bumble Hoops cheerleader (striped bee costume and all): if there’s an occasion...

Macy the Rainbow, Kayden the Koala, James the Dino, Ash the Mushroom Itzy Pals join your little one as the most playful (& cutest!) pals on the...

Your little one’s new exploratory tagalong!  The attachable Bitzy Traveler™ is made with soft natural cotton fabric and minky velour and features j...

6M+ This rainstick is so pretty, with its delicate colours and spring-themed illustrations. It's a great way to develop babies' musical ears. The ...

A whole zoo in a small box! The animal Magneti'book contains 30 magnets to bring many animals to life. Super practical thanks to its book format: y...

It rolls for us! Whatever your choice among the 5 models available (teddy bear, snail, fox, rabbit, bird), each adorable mini loop to walk will del...