New Play & Learn

Our double sided TPU foam play mats are perfect for tummy time, play time, story time and everything in between! At home in the living room, kitche...

Our double sided TPU foam play mats are perfect for tummy time, play time, story time and everything in between! At home in the living room, kitche...

Our double sided TPU foam play mats are perfect for tummy time, play time, story time and everything in between! At home in the living room, kitche...

Our double sided TPU foam play mats are perfect for tummy time, play time, story time and everything in between! At home in the living room, kitche...

  Our double sided TPU foam play mats are perfect for tummy time, play time, story time and everything in between! At home in the living room, kitc...

Our double sided TPU foam play mats are perfect for tummy time, play time, story time and everything in between! At home in the living room, kitche...

  Our double sided TPU foam play mats are perfect for tummy time, play time, story time and everything in between! At home in the living room, kitc...

Introducing the Organic French Linen Play Mat! Crafted from premium organic French linen, this quilted play mat ensures a cozy and comf...

The Bartholomew Bear Tote Bag is your go-to for everyday softness. Striking, practical and endlessly charming, it’s a future classic. Modelled aft...

Freya hails from the Dinkum Rainbow Realm, where stars stick to your shoes and nights are never quite dark. She likes moonlight walks, twirling he...

Willow wanders out of the Rainbow Realm with her magical wand that she uses to dream up the most wonderful wishes – like clouds made of fairy flos...

Amuseables Life Ring loves to be noticed. Bright orange, bold white bands and sliders that shout “look at me”, this charmer floats through life h...

Since she was a chick, Keli Pelican dreamt of having her own talk show. She got her start interviewing Chip Seagull about the fanciest foods he’d...

Stunt double to the stars, Larry Lobster is hard at work on the new nautical action spectacular Ocean’s Edge. After spending the workday hanging ...

Stunt double to the stars, Larry Lobster is hard at work on the new nautical action spectacular Ocean’s Edge. After spending the workday hanging ...

Amuseables Sports Football is built for the big leagues. All bounce, no bluster, he’s a soft shell with strong opinions on half-time trombone solos...

After extensive tests, glittering Amuseables Jellysaucer has conclusively been identified as a Universally Friendly Object. Despite h...

Adaptable to the core, Amuseables Hydrangea is a serial entrepreneur with more projects than petals. Here's a potted history of her ventures: s...

The Dinkum Dragon Blaze Lavender by Olli Ella brings a sense of adventure to any child's room. With its soft plush body, shimmering wings, and smal...

Birthday: October 31st Do you have lots of hopes and dreams like me? I love wishing on a star and believing that one day, it’ll all come true. P...

Where her cousin Amuseables Sports Soccer Ball has firm opinions on fancy footwork and formations, Jellycat Soccer Ball prefers a more relaxed gam...

Introducing Lux, the elegant white kitty who shines with charm and sweetness. With cloud-soft plush fur, a dainty pale pink collar, and posable lim...

Say hello to Binx, the playful ginger tabby who’s ready to pounce straight into your child’s heart! With soft brushable fur, poseable limbs, and a ...

Sky Dragon has taken up a rather niche side hustle as the official ‘midnight storyteller’ for mountaintop campers. With a swish of her tail and a t...

Cooking on the go! A portable fold away kitchenette with hob and clacking dial, and a pretty clock with moving hands helps teach how to te...

This adorable doll from the Alex & Sonia collection by Paola Reina will make your little ones fall in love! Alex is an interactive doll th...

Get ready to fall in love with our new Limited Edition Holiday Baby Animal Collection! These magical hand-knit baby animals are so sweet a...

Meet Shimmer, the Dinkum Unicorn!  In a darling shade of pink, Shimmer is ready to dazzle and delight! This plush unicorn is here to sprinkle a bit...

Bartholomew Bear Daffodil Outfit is blooming. Dressed head to toe in his sunny daffodil costume, he’s channeling pure flower power and sharing it g...

Jellycat Timmy Turtle Romantic Outfit is quite possibly the grumpiest Jellycat in the whole troupe. It’s not that he wakes up on the wrong side of ...

Tawny-tousled and full of softness, Bartholomew Bear is the perfect bedtime buddy. Read him a story, sing him ‘The Teddy Bears’ Picnic' or maybe ju...

Give your little one the perfect starter set for their doll! Composed of a stylish nappy bag, soft nappy change mat, doll nappy, cute doll bib, mag...

Here are the Paola Reina, the most beautiful dolls in the world! They come from Spain and they have beautiful faces. And they smell like vanilla!...

Since she was a chick, Keli Pelican dreamt of having her own talk show. She got her start interviewing Chip Seagull about the fanciest foods he’d...

Pinchsnap Crab has a job he takes very seriously. Not just anybody can be a pillow tester – it takes a lot of time and effort. 12 hours per shift...

Amuseables Sun has discovered a new passion: roller skating. At dawn one summer solstice, she slipped on her skates and discovered the pure joy of ...