New Play & Learn

Meet the Olli Ella Dozy Dinkum – Lala Bloom, a soft and soothing companion designed for gentle, playful moments and sleepy-time cuddles. Dressed i...

Smudge Pig is a firm believer in the gentle art of doing very little. Effort, she says, is overrated. A leisurely wander round the garden, a brief ...

Floating basket set To play alone or together in and by the water In playful animal shapes that floats in the water Includes 3 balls made o...

The Maison des Formes d'Oiseaux Sweet Cocoon by Janod is a high-quality wooden educational toy for children from 18 months. It includes 8 large col...

As party planner Amuseables Cracker’s faithful assistant, Amuseables Coneroi Temaki is a conic coordinator of iconic events. He’s very hands-on, ...

Fancy Carp is world-renowned for the elegance of her furniture store. If a sofa isn’t opulent, she’s simply not interested. She’s the one Festiva...

Smudge Rabbit has discovered his true calling: watching sleeping dogs lie. It's a niche (and very relaxing) hobby, but someone's got to appreciat...

You know that feeling when you finally pull on your pyjamas after a long day? – That’s what Amuseables Rainbow Birthday Cake brings to her cake...

Often mistaken for twins, Amuseables Pair of Olives aren’t actually related – but are very much BFFs.  Their identical height, similar coloring a...

Some baguettes dream of Parisian cafés. Amuseables Caprese Baguette prefers a field at dawn, fitted with a tote bag and a keen eye. Car boot sal...

Reasons to celebrate come in all shapes and sizes, whether that’s a birthday, graduation – or just finally tackling the laundry pile. Whatever th...

Everyone needs a helper, not just Santa! Eldo Elf is a charming friend with rosy cheeks and fold-detail ears. This dandy pixie wears a mulberry sui...

He may look like a wizard, but Heccaty Hootnightly is actually a mocktail mixologist. With a flair for dramatic glassware, unique flavors and accom...

Make a wish!Amuseable Birthday Cake is snuggly-scrumptious, with tussly fur so beautifully baked. This party poppet wears a squashy hat of heavenly...

Say hello to the softest sidekick (and must-have fashion accessory): the Peanut Penguin Pouch. Inspired by fan favorite Peanut Penguin, this pouch ...

This little pouch is inspired by the most popular teddy bear Jellycat of them all, Bartholomew Bear! Brave and full of heart, he’s always 200% ther...

Introducing Amuseables Sun Musical Pull, a ray of sunshine to brighten any nursery! Gently pull on the cheery cream cloud and an original Jellycat ...

Amuseables Snowflake is all tired out from dancing about on the winter breeze! This double-cream cutie has a happy grin and a beany bottom to sit u...

Reach for the moon and you may hear music! The Amuseables Moon Musical Pull features a pair of celestial friends made in recycled fibers. Gently pu...

Absolutely adorable and oh so collectible! Our hand-knit baby animals are the perfect way to start or grow your cuddle+kind collection. Every...

Absolutely adorable and oh so collectible! Our hand-knit baby animals are the perfect way to start or grow your cuddle+kind collection. Every...

  Absolutely adorable and oh so collectible! Our hand-knit baby animals are the perfect way to start or grow your cuddle+kind collection. Eve...

Absolutely adorable and oh so collectible! Our hand-knit baby animals are the perfect way to start or grow your cuddle+kind collection. Every...

Absolutely adorable and oh so collectible! Our hand-knit baby animals are the perfect way to start or grow your cuddle+kind collection. Every...

A cute mini kitten doll. Lilly Kitty features a sweet ivory linen dress & rose check linen headband. She is ready for a playdate with her adora...

Alimrose Mini Sofia Bunny – Petite Perfection in Every Detail! Meet Mini Sofia Bunny, the ultimate companion for little ones who adore style, char...

Mini matilda is an adorable doll with gorgeous red hair and an on trend pink linen frock that is removable, encouraging developmental play.  Suita...

The cutest asleep/awake Matilda doll. Fits perfectly in the mini sleeping bag. One side she has asleep eyes and on the reverse she has awake eyes. ...

A sweet baby angel mouse. Adorbs! Suitable from 3yrs.  25cm / 9.8 inches tall Features: Linen and cotton outer with sparkly silver wings Gorgeous ...

Meet Aubrey! Our newest little bunny. Made from a linen/cotton for her body and wearing a sweet strawberry print dress. She has a cute bow sewn on ...

Baby Pearl Bunny is a beautiful linen bunny with pretty pink floral bodice and soft pink tulle tutu. She will become your treasured keepsake. Sui...

Cute Removable Dress: Bopsy Bunny arrives dressed in an adorable outfit that's not only fashionable but also encourages imaginative dress-up play...

Jerboa may be small, but he’s a giant when it comes to culture. Ballets, operas, plays – if there’s a stage, he’s in the front row (and usually on ...

Skipson Lamb is a gentle dreamer with a lifelong fascination for dinosaurs. He can talk for hours about triceratops and keeps a dino-themed books s...

Bring a little positivity wherever you go with the Amuseables Shamrock Bag Charm. With soft green leaves, neat cordy boots, and a sturdy silver cla...

Munro Scottie Dog is a proud Scotspup of fine traditions: long walks, strong opinions, and a love of good-quality shortbread (the butterier, the be...