New Play & Learn

Olli Ella Dinky Bag Charm Una the Unicorn is magic in miniature form ...all fluff, sparkle, and softness. She's perfect as a plush keychain for ...

Olli Ella Dinky Bag Charm Dante the Dragon might be pocket-sized, but he’s on fire with personality! Made for clipping onto backpacks, pencil ca...

Meet Lamby Pookie, the fluffiest little Cozy bag charm you can clip and cuddle. This mini plush lamb hops onto keys, backpacks, belts, and bags for...

Meet Finnley Fox Bag charm - the tiniest Cozy of them all. This mini plush bag charm is a snug little version of our bestselling Cozy Dinkum, ready...

Meet Fawny Lala, the limited-edition, pocket-sized Cozy bag charm bringing a sprinkle of holiday magic wherever you clip her. This teeny fawn charm...

Meet Bunny Flopsy, a soft pink bunny with long, floppy ears in a pocket-ready charm. This tiny plush bag charm is a snug little take on our beloved...

 Locks, latches, keys, etc... kids can’t get enough of them! Therefore, why not gift them their very own padlock board so that they can discover, t...

Carry a little cosmic cheer wherever you're headed with the Zodihop Luxe Bunny Bag Charm. Capturing Zodihop Luxe Bunny's spirit of ex...

Amuseables Peanut has defied the odds. After the news broke that this class clown was now Star Student, everyone blinked twice – except for Pea...

Flufflet Bunny is a performer through and through. Give her a stage and a beat, and she’s in her element.  As the dancer of the Flufflet Street T...

Inspired by resident bookworm Blushkin Blossom Luxe Bunny’s signature floral ears and dreamy demeanor, this charm brings a touch of elegance to ...

This pastel purple accessory is inspired by Thistlepop Blossom Luxe Bunny – gardening visionary, and owner of the world’s most extravagant tre...

A natural-born optimist, Amuseables Siofra Shamrock, can find the silver lining in any situation. Her glass isn’t half full; it’s positively overfl...

Give your bag two shots of kawaii with the Amuseable Marshmallows Bag Charm. These scrumptious twins come in pastel pink and cream, with embroidere...

Meet Alimrose gorgeous Pixie Bunny with her long floppy ears and her cute removable dress will make dress up so much fun. She is part of our Dress ...

Irresistibly soft in a cream colored fur made from recycled fibers, with strawberry patterned ears in an original Jellycat design, Blossom Cream Bu...

Betty Butterfly is pure sparkles and daydreams, drifting through the sky like she invented whimsy.  With her shimmering velvet wings and soft purpl...

Babs Bunny is ready to bring springtime joy with soft, floppy ears and a cuddly, playful spirit. Perfect for little hands and big imaginations, Din...

A super soft and tactile bear comforter. Suitable from birth. Features: Cotton & poly cotton outer Linen cotton head with embroidered face Soft...

Introducing Alimrose Audrey Doll: A Sweet Companion for Little Ones Meet Alimrose Audrey Doll, a lovable friend that will capture the hearts of ch...

Snuggle Bunnies - George the Bear - Moonbeam 30cm These adorable and super soft toys are perfect for your little ones to snuggle up with and love. ...

Snuggle Bunnies - Penelope the Bunny - Blush 30cm These adorable and super soft toys are perfect for your little ones to snuggle up with and love. ...

Soon the dinosaur eggs will soon hatch, your child will be able to help the three little dinosaurs, hidden inside, to get out of their cozy nest. T...

Amuseables Margaux Madeleine is a stone-skimming prodigy. From calm ponds to the Seine itself, she’s known for her flawless flick – and her effortl...

  Running makes Amuseables Philippe Palmier feel so good, he takes every opportunity to hit the trail. Birthday cards aren't posted – they're hand-...

Amuseables Heart Egg has a true heart of gold. As an au pair, he always goes the extra mile for his families – laying out breakfast trays with fre...

Some say Amuseables Pickle is an acquired taste. He prefers the term cult classic. Zingy, freckled, bright-eyed and booted, he’s a natural in th...

Amuseables Star Cookie is sweet, crisp, and impeccably polite. An official Good Manners Coach, she specialises in firm yet gentle handshakes, thank...

Introducing the Bashful Dragon Comforter, soft in a mossy-green hue and made from recycled fibres. Our most loved dragon companion has suedette win...

Irresistibly soft in beautiful blush coloured fur made from recycled fibres, the Jellycat Baby Bashful Blush Bunny Comforter features our beloved B...

A gorgeous first gift for newborns, the Bashful Lamb Comforter is cloudy-soft in a delicate vanilla cream fur made with recycled fibres. Designed f...

The softest companion for the sleepiest moments, the Bartholomew Bear Comforter is designed with little snoozers in mind. Featuring Bartholomew’s s...

Jolly Gingerbread Fred may have hopped straight out of the tin, but this guy's always looking smart! In soft golden biscuit fur with scalloped stit...

Jolly Gingerbread Ruby can't wait for Christmas! She's all glammed up in a stitched icing dress and her cosy fur is baked to perfection. With embro...

Baby Benny Bunny is possibly the cutest little bunny you ever did see. Made from a soft terry towelling fabric and wearing tiny overalls he makes t...

Baby Benny Bunny is possibly the cutest little bunny you ever did see. Made from a soft terry towelling fabric and wearing tiny overalls he makes t...