New Play & Learn

Let down your hair and let the magic begin with the Once Upon a Princess Tower Dress! This enchanting gown features a rich purple bodice with charm...

Fairy Ada drifts through the Rainbow Realm half-asleep, wrapped in the softest velvet and ready to snooze wherever you put her. A soft friend for q...

Puddlesea Bunny is a creative genius whose medium is... anything she finds at the beach. Sand, shingle, seaweed: she'll work them up into a maste...

Meet the Olli Ella Dozy Dinkum – Tootsie Briar, a soft and soothing companion designed for gentle, playful moments and sleepy-time cuddles. Dresse...

Say hello to Pip! Your baby’s first baby and lifelong friend with the perfect amount of squish for cuddles and play. Like all the Dozy Dinkums, Pi...

Say hello to Pickle! Your baby’s first baby and lifelong friend with the perfect amount of squish for cuddles and play. Like all the Dozy Dinkums,...

Say hello to Moppet! Your baby’s first baby and lifelong friend with the perfect amount of squish for cuddles and play. Like all the Dozy Dinkums,...

Meet the Olli Ella Dozy Dinkum – Lala Bloom, a soft and soothing companion designed for gentle, playful moments and sleepy-time cuddles. Dressed i...

Smudge Pig is a firm believer in the gentle art of doing very little. Effort, she says, is overrated. A leisurely wander round the garden, a brief ...

Cherrypick’s new MINI Magic Playwall is the little sister to our original Magic Playwall — a multi-purpose magnetic art canvas disguised as an aest...

Cherrypick’s new MINI Magic Playwall is the little sister to our original Magic Playwall — a multi purpose magnetic art canvas disguised as ...

Toddlers love to have fun shopping! From selecting food items to put in the cart to checking out, there is so much to do, discover and learn! The W...

Floating basket set To play alone or together in and by the water In playful animal shapes that floats in the water Includes 3 balls made o...

As party planner Amuseables Cracker’s faithful assistant, Amuseables Coneroi Temaki is a conic coordinator of iconic events. He’s very hands-on, ...

Fancy Carp is world-renowned for the elegance of her furniture store. If a sofa isn’t opulent, she’s simply not interested. She’s the one Festiva...

Smudge Rabbit has discovered his true calling: watching sleeping dogs lie. It's a niche (and very relaxing) hobby, but someone's got to appreciat...

You know that feeling when you finally pull on your pyjamas after a long day? – That’s what Amuseables Rainbow Birthday Cake brings to her cake...

Often mistaken for twins, Amuseables Pair of Olives aren’t actually related – but are very much BFFs.  Their identical height, similar coloring a...

Some baguettes dream of Parisian cafés. Amuseables Caprese Baguette prefers a field at dawn, fitted with a tote bag and a keen eye. Car boot sal...

Reasons to celebrate come in all shapes and sizes, whether that’s a birthday, graduation – or just finally tackling the laundry pile. Whatever th...

Introducing our stunning platinum princess gown for kids, fit for royalty! This enchanting dress is crafted with the utmost care and attention to d...

Everyone needs a helper, not just Santa! Eldo Elf is a charming friend with rosy cheeks and fold-detail ears. This dandy pixie wears a mulberry sui...

He may look like a wizard, but Heccaty Hootnightly is actually a mocktail mixologist. With a flair for dramatic glassware, unique flavors and accom...

Make a wish!Amuseable Birthday Cake is snuggly-scrumptious, with tussly fur so beautifully baked. This party poppet wears a squashy hat of heavenly...

Say hello to the softest sidekick (and must-have fashion accessory): the Peanut Penguin Pouch. Inspired by fan favorite Peanut Penguin, this pouch ...

This little pouch is inspired by the most popular teddy bear Jellycat of them all, Bartholomew Bear! Brave and full of heart, he’s always 200% ther...

Amuseables Snowflake is all tired out from dancing about on the winter breeze! This double-cream cutie has a happy grin and a beany bottom to sit u...

Absolutely adorable and oh so collectible! Our hand-knit baby animals are the perfect way to start or grow your cuddle+kind collection. Every...

Absolutely adorable and oh so collectible! Our hand-knit baby animals are the perfect way to start or grow your cuddle+kind collection. Every...

  Absolutely adorable and oh so collectible! Our hand-knit baby animals are the perfect way to start or grow your cuddle+kind collection. Eve...

Absolutely adorable and oh so collectible! Our hand-knit baby animals are the perfect way to start or grow your cuddle+kind collection. Every...

Absolutely adorable and oh so collectible! Our hand-knit baby animals are the perfect way to start or grow your cuddle+kind collection. Every...

Introducing our Monarch Butterfly Twirl Dress with Wings & Headband! This magical ensemble is crafted for comfort and enchantment, with a soft,...

Zora Magic Drawing Board by Liewood. LCD drawing board designed for endless creativity, complete with a pen. Lightweight and reusable, it features...

Zora Magic Drawing Board by Liewood. LCD drawing board designed for endless creativity, complete with a pen. Lightweight and reusable, it features...

Our golden rose princess dress was such a success that we are now introducing a pink rose princess dress! This dress is accented with gold trim, sh...