New Play & Learn

The Bartholomew Bear Tote Bag is your go-to for everyday softness. Striking, practical and endlessly charming, it’s a future classic. Modelled aft...

Amuseables Life Ring loves to be noticed. Bright orange, bold white bands and sliders that shout “look at me”, this charmer floats through life h...

Since she was a chick, Keli Pelican dreamt of having her own talk show. She got her start interviewing Chip Seagull about the fanciest foods he’d...

Stunt double to the stars, Larry Lobster is hard at work on the new nautical action spectacular Ocean’s Edge. After spending the workday hanging ...

Stunt double to the stars, Larry Lobster is hard at work on the new nautical action spectacular Ocean’s Edge. After spending the workday hanging ...

Amuseables Sports Football is built for the big leagues. All bounce, no bluster, he’s a soft shell with strong opinions on half-time trombone solos...

After extensive tests, glittering Amuseables Jellysaucer has conclusively been identified as a Universally Friendly Object. Despite h...

Adaptable to the core, Amuseables Hydrangea is a serial entrepreneur with more projects than petals. Here's a potted history of her ventures: s...

Where her cousin Amuseables Sports Soccer Ball has firm opinions on fancy footwork and formations, Jellycat Soccer Ball prefers a more relaxed gam...

Sky Dragon has taken up a rather niche side hustle as the official ‘midnight storyteller’ for mountaintop campers. With a swish of her tail and a t...

Bartholomew Bear Daffodil Outfit is blooming. Dressed head to toe in his sunny daffodil costume, he’s channeling pure flower power and sharing it g...

Jellycat Timmy Turtle Romantic Outfit is quite possibly the grumpiest Jellycat in the whole troupe. It’s not that he wakes up on the wrong side of ...

Tawny-tousled and full of softness, Bartholomew Bear is the perfect bedtime buddy. Read him a story, sing him ‘The Teddy Bears’ Picnic' or maybe ju...

Since she was a chick, Keli Pelican dreamt of having her own talk show. She got her start interviewing Chip Seagull about the fanciest foods he’d...

Pinchsnap Crab has a job he takes very seriously. Not just anybody can be a pillow tester – it takes a lot of time and effort. 12 hours per shift...

Amuseables Sun has discovered a new passion: roller skating. At dawn one summer solstice, she slipped on her skates and discovered the pure joy of ...

Munro Scottie Dog Space Outfit attributes his longing for the stars to two things: a childhood listening to synthpop and electronica, and his l...

Bartholomew Bear All-in-one Outfit has discovered the ultimate secret to happiness: the all-in-one. Once zipped in, he’s officially off duty – slip...

Amuseables Watering Can is a true vintage car enthusiast. His heart belongs to chrome bumpers and classic engines. His pride and joy is a lovingly ...

Amuseables Broccoli is a soul sensation. With a crown of bouncy green florets and a serious glitterball obsession, he’s the reigning king of Saturd...

Festival Horse never needs an excuse to throw a dinner party – especially during the Year of the Horse. An ambiance aficionado, he plans every deta...

Canterneigh Pony is devoted to footwear. Trainers, tap shoes, glossy brogues – if it fits a hoof, he’s collecting it. While his friends raise thei...

Amuseables Treasure Chest is full of tales and treasures from across the seven seas and beyond! From the Caribbean to the South China Sea, there is...

Cream Bunny with Star is the encourager everyone needs. She's quick to spot the sparkle in her friends and believes their brilliance deserves t...

Cream Bunny with Plant is the queen of thoughtful gestures. She believes the best gifts are the ones that grow with you – like a little pot of ...

Every morning, rain or shine, Amuseables Sweetcorn is the first to cannonball into the lake – kernels and all! An open-water swimmer by choice and ...

Amuseables Asparagus is currently pursuing the world record for – well, the most world records. He already holds several impressive titles: Fastes...

Wonda Wombat may be nocturnal, but she is always ready for a cuddle! In soft two-tone fur with the sweetest face, Wonda has a large chocolate dro...

Amuseables Rose Bouquet believes that love's an action, not a feeling.  Of course, she adores public displays of affection too. But it's the acts ...

Amuseables Letter to Santa is a true believer in Christmas miracles. She’s on a quest for them, in fact! Viewing the Northern Lights is her thing. ...

Explorer and rocketeer Zodihop Luxe Bunny left London 12 months ago. Neighbors hadn't found this odd – her last diary entry had stated she was ...

Blushkin Blossom Luxe Bunny is rarely seen without a book. Or two. Or seven! She claims she’s “just browsing”, but that overflowing tote bag says o...

Thistlepop Blossom Luxe Bunny is a gardening visionary. While others potter with pruning shears, he’s busy installing hidden sprinklers and trialin...

If there’s one thing Bashful loves, it’s surprising a friend – especially when those surprises are of the soft-and-spongey variety. Known (and love...

By day, Hopscone Luxe Bunny is rarely spotted. By night, she’s the voice of Luxe FM: spinning hophip dance tracks and providing the odd weather upd...

Amuseables Acered Maple Syrup celebrates the charm of classic Canadian mornings, with a love for pancakes, fresh air, and lakeside views. Soft, c...