New Play & Learn

Absolutely adorable and oh so collectible! Our hand-knit baby animals are the perfect way to start or grow your cuddle+kind collection. Every...

Introducing the Tiny Harlow capsule, perfect for carrying your precious doll!Practical, durable, and pretty, it will delight children who want to t...

Make bathtime extra playful with the CAROLINA squishy water toys. Simply suck up water and squeeze to spray it out of the small animals' mouths. Th...

Available in Polybag About this product Our Miniland Dolls help little ones understand they belong in the world by promoting inclusivity and a...

With this 2-in-1 wooden train for babies, it's time for motor skills from 12 months. A pull-along toy, but also a construction set, this pretty ...

Absolutely adorable and oh so collectible! Our hand-knit baby animals are the perfect way to start or grow your cuddle+kind collection. Every...

Build the farm of our farming duo! With this set of wooden blocks and figures, children can build a farm with all the necessary animal shelters, fr...

Bring the magic of the ballroom to life with the Once Upon a Princess Glass Slipper Dress. Crafted with soft blue fabric and dreamy white accents, ...

Let the magic of winter swirl around you with the Once Upon a Princess Winter Princess Dress! Inspired by icy adventures and snowy kingdoms, this b...

Let down your hair and let the magic begin with the Once Upon a Princess Tower Dress! This enchanting gown features a rich purple bodice with charm...

Fairy Ada drifts through the Rainbow Realm half-asleep, wrapped in the softest velvet and ready to snooze wherever you put her. A soft friend for q...

Smudge Pig is a firm believer in the gentle art of doing very little. Effort, she says, is overrated. A leisurely wander round the garden, a brief ...

Smudge Cow dreams of mastering her golf game. The outfit is immaculate, the stance deliberate, the quiet murmur of “focus” before every swing almos...

Cherrypick’s new MINI Magic Playwall is the little sister to our original Magic Playwall — a multi-purpose magnetic art canvas disguised as an aest...

Cherrypick’s new MINI Magic Playwall is the little sister to our original Magic Playwall — a multi purpose magnetic art canvas disguised as ...

Toddlers love to have fun shopping! From selecting food items to put in the cart to checking out, there is so much to do, discover and learn! The W...

Floating basket set To play alone or together in and by the water In playful animal shapes that floats in the water Includes 3 balls made o...

The Maison des Formes d'Oiseaux Sweet Cocoon by Janod is a high-quality wooden educational toy for children from 18 months. It includes 8 large col...

Often mistaken for twins, Amuseables Pair of Olives aren’t actually related – but are very much BFFs.  Their identical height, similar coloring a...

Some baguettes dream of Parisian cafés. Amuseables Caprese Baguette prefers a field at dawn, fitted with a tote bag and a keen eye. Car boot sal...

Koala with Message believes in the power of kind words. Nothing makes him happier than sending notes that brighten someone’s day. He started as a p...

Reasons to celebrate come in all shapes and sizes, whether that’s a birthday, graduation – or just finally tackling the laundry pile. Whatever th...

Introducing our stunning platinum princess gown for kids, fit for royalty! This enchanting dress is crafted with the utmost care and attention to d...

Everyone needs a helper, not just Santa! Eldo Elf is a charming friend with rosy cheeks and fold-detail ears. This dandy pixie wears a mulberry sui...

He may look like a wizard, but Heccaty Hootnightly is actually a mocktail mixologist. With a flair for dramatic glassware, unique flavors and accom...

Say hello to the softest sidekick (and must-have fashion accessory): the Peanut Penguin Pouch. Inspired by fan favorite Peanut Penguin, this pouch ...

This little pouch is inspired by the most popular teddy bear Jellycat of them all, Bartholomew Bear! Brave and full of heart, he’s always 200% ther...

Introducing Amuseables Sun Musical Pull, a ray of sunshine to brighten any nursery! Gently pull on the cheery cream cloud and an original Jellycat ...

Amuseables Snowflake is all tired out from dancing about on the winter breeze! This double-cream cutie has a happy grin and a beany bottom to sit u...

Reach for the moon and you may hear music! The Amuseables Moon Musical Pull features a pair of celestial friends made in recycled fibers. Gently pu...

Absolutely adorable and oh so collectible! Our hand-knit baby animals are the perfect way to start or grow your cuddle+kind collection. Every...

Absolutely adorable and oh so collectible! Our hand-knit baby animals are the perfect way to start or grow your cuddle+kind collection. Every...

  Absolutely adorable and oh so collectible! Our hand-knit baby animals are the perfect way to start or grow your cuddle+kind collection. Eve...

Absolutely adorable and oh so collectible! Our hand-knit baby animals are the perfect way to start or grow your cuddle+kind collection. Every...

Absolutely adorable and oh so collectible! Our hand-knit baby animals are the perfect way to start or grow your cuddle+kind collection. Every...

Introducing our Monarch Butterfly Twirl Dress with Wings & Headband! This magical ensemble is crafted for comfort and enchantment, with a soft,...