New Play & Learn

Being Amuseables Cirrus Storm Cloud isn’t easy. Believe it or not, he hates getting wet. Soggy socks ruin his day. He’s taken to trav...

Get ready to fall in love with our new Limited Edition Holiday Baby Animal Collection! These magical hand-knit baby animals are so sweet a...

Get ready to fall in love with our new Limited Edition Holiday Baby Animal Collection! These magical hand-knit baby animals are so sweet a...

Amuseables Ruler is never more content than when things line up perfectly. Angles. Ratios. Windows. It’s no wonder he’s studying to become an archi...

Our much-loved and most famous amphibian is Ricky Rain Frog. Why the glum face? Well, it’s not easy being the only frog in town that can’t swi...

Your heart will melt when you hold her, as she snuggles floppily into the palm of your hand. Say hello to Peggy Peach! A palm-sized playmate, perfe...

Say hello to Binky Puppy Benny, the perfect pint-sized companion for your Dinkum Dog With soft, curly plush fur and a gentle, weighted body, Be...

Introducing Binky Puppy Belle, your Dinkum Dog’s mini sidekick! With irresistibly soft, shaggy plush fur and a gently weighted, posable body, Be...

Meet Bon Bon the Kittycorn, a gentle little companion who is always in search of the cosiest spot, especially if it’s in your arms. Once Bon Bon ...

Binky Kitten Koda is the cheeky troublemaker of Playtopia. With his fluffy ginger fur, and a knack for mischief, Koda can often be found batting ...

Binky Kitten Kiki is the fluffiest nap-lover in all of Playtopia. With snowy white fur and embroidered eyes, Kiki is a gentle soul who can’t resi...

Say hello to the Olli Ella Dinky Dinkums Doll – Dahlia, a tiny companion blooming with charm and personality. Dinky Dinkums Dahlia is part of the a...

May’s mouth is magnetic to hold the magnetised peach binky (included), eat magnetic play food, or kiss other Binky pets May has a magnet in the ...

Binky Dragon Misty drifts through the Rainbow Realm in a haze of lavender dreams. With downy-soft lilac fur, sparkling embroidered eyes, and wing...

The Binky Dragon Volt in soft green by Olli Ella is a charming companion for little dragon lovers. Soft, cuddly, and full of friendly details, th...

Meet the Olli Ella Binky Bunny – Hop, an irresistibly soft baby bunny plush designed for gentle play and cosy moments. Made from beautifully fluf...

Meet the Olli Ella Binky Bunny – Dot, an irresistibly soft baby bunny plush designed for gentle play and cosy moments. Made from beautifully fluf...

Unicorn Baby Glitter Lilac, the tiniest and most magical member of the Unicorn collection and the perfect companion for your Dinky Unicorn.  Wit...

All Amuseables Boiled Egg Scientist Outfit’s teachers told her she was destined for greatness. Having swiftly risen through the ranks...

When Jellycat Jack announced he was hiring for a “top-secret intergalactic mission”, Amuseables Peanut was so convinced he’d make the c...

Say hello to our most famous and loved teddy bear – Bartholomew Bear - as a youngster! His fur is still growing and a lighter tone, but you can...

Give your outfit a tangy twist with the Amuseables Pickle Bag Charm – a travel-sized tribute to everyone’s favorite briny Jellycat. With soft ...

Whether it is hauling treasures, building roads, or unloading the day’s sandy discoveries, the BECK sand truck is ready for every adventure. With i...

With its velvety blush fur and silver clasp, the Amuseables Peach Bag Charm is the perfect way to keep your favorite Jellycat charm close. Mode...

Unleash endless creativity with our Magic Shape Set, featuring more than 450 premium soft foam magnetic pieces made for open ended play. From castl...

Amuseables Pink and White Marshmallows are devoted to the great outdoors. True, they’re not technically experts, but they do have matching boots, b...

Tawny-tousled and full of softness, Bartholomew Bear is the perfect bedtime buddy. Read him a story, sing him ‘The Teddy Bears’ Picnic' or maybe ju...

Introducing our Glam Party Gold Dress, the newest to our collection of sequin dresses! This dress is a glamorous and enchanting garment that will m...

Say hello to the dear little hopper that started it all: the one, the only – Bashful Bunny! She’s a loyal friend and cheerful companion who always...

Adorable, snuggly and very, very cosy, let’s welcome the wonderful Peanut Penguin! Vintage-inspired in the baby-softest fur, he’s got icebergs full...

Beige ‘Petal’ Bunny has quietly launched her own side project: The Jellycat Garden Club, specializing in planting secret patches of wildflowers wh...

  Ridiculously huggable and so gosh-darn cute, Bashful Black and Cream Puppy is the perfect take-everywhere companion. His floppy black ears are ...

Cream Bunny is the serene heart of the Bunny family – and the world’s only certified lift music composer. As one of Bashful Bunny’s many, many rel...

Take a piece of Dinkum World wherever you go with Olli Ella Violet the Dinky Bag Charm. This tiny plush keychain clips onto bags, keys, or backp...

Olli Ella Dinky Bag Charm Una the Unicorn is magic in miniature form ...all fluff, sparkle, and softness. She's perfect as a plush keychain for ...

Olli Ella Dinky Bag Charm Dante the Dragon might be pocket-sized, but he’s on fire with personality! Made for clipping onto backpacks, pencil ca...