New Play & Learn

The Emerald the Dragon Cape is not just any ordinary cape; it is a gateway to a world of imagination and creativity for your child. With its vibran...

This Rainbow Fairy Dress with Wings is what real fairy dreams are made of! This is a beautiful and comfortable design, bright and sparkly with a la...

We redesigned our classic velour Forest Fairy Tunics. Our new dazzling Pink Sequins Forest Fairy Tunics are a radiant and enchanting outfit that wi...

A super soft and tactile bear comforter. Suitable from birth. Features: Cotton & poly cotton outer Linen cotton head with embroidered face Soft...

Introducing Alimrose Audrey Doll: A Sweet Companion for Little Ones Meet Alimrose Audrey Doll, a lovable friend that will capture the hearts of ch...

Snuggle Bunnies - George the Bear - Moonbeam 30cm These adorable and super soft toys are perfect for your little ones to snuggle up with and love. ...

Snuggle Bunnies - Penelope the Bunny - Blush 30cm These adorable and super soft toys are perfect for your little ones to snuggle up with and love. ...

This 24 piece puzzle celebrates the beauty and magic of the Holiday Season, while encouraging learning through play. The large pieces of our Christ...

This 24 piece puzzle celebrates the beauty and magic of the Christmas & Holiday Season, while encouraging learning through play. The large piec...

You've found the PERFECT addition to your December 1st Box, Christmas Eve Box or Santa Sack. This beautiful game will be a heirloom piece you and y...

Introducing the Spider Witch Tutu and Cape, the perfect costume for your little one to cast spells and weave webs this Halloween! This enchanting e...

Children from 2 years old will love this giant tactile puzzle on the theme of forest animals! After completing a beautiful 20-piece puzzle, they wi...

Be a perfect princess in this sparkle and shine blue dress. With 2 layers of soft bkue tulle and a layer of iridescent glitter tulle, your skirt wi...

Be a perfect princess in this sparkle and shine pink tutu dress. With 2 layers of soft pink tulle and a layer of iridescent glitter tulle, your ski...

Soon the dinosaur eggs will soon hatch, your child will be able to help the three little dinosaurs, hidden inside, to get out of their cozy nest. T...

Amuseables Margaux Madeleine is a stone-skimming prodigy. From calm ponds to the Seine itself, she’s known for her flawless flick – and her effortl...

  Running makes Amuseables Philippe Palmier feel so good, he takes every opportunity to hit the trail. Birthday cards aren't posted – they're hand-...

Amuseables Heart Egg has a true heart of gold. As an au pair, he always goes the extra mile for his families – laying out breakfast trays with fre...

Some say Amuseables Pickle is an acquired taste. He prefers the term cult classic. Zingy, freckled, bright-eyed and booted, he’s a natural in th...

This little dragon cape will for sure inspire lots of fire-breathing adventures with a textured velour cape with scales and stuffed claws. This dra...

Amuseables Star Cookie is sweet, crisp, and impeccably polite. An official Good Manners Coach, she specialises in firm yet gentle handshakes, thank...

Introducing the Bashful Dragon Comforter, soft in a mossy-green hue and made from recycled fibres. Our most loved dragon companion has suedette win...

Introducing the Bashful Dragon Comforter, soft in a mossy-green hue and made from recycled fibres. Our most loved dragon companion has suedette win...

Irresistibly soft in beautiful blush coloured fur made from recycled fibres, the Jellycat Baby Bashful Blush Bunny Comforter features our beloved B...

A gorgeous first gift for newborns, the Bashful Lamb Comforter is cloudy-soft in a delicate vanilla cream fur made with recycled fibres. Designed f...

Jolly Gingerbread Fred may have hopped straight out of the tin, but this guy's always looking smart! In soft golden biscuit fur with scalloped stit...

Jolly Gingerbread Ruby can't wait for Christmas! She's all glammed up in a stitched icing dress and her cosy fur is baked to perfection. With embro...

Our Christmas "Take Me With You" Puzzle is a stunning 36 piece jigsaw puzzle, packaged in the sweetest mini suitcase with a durable metal handle an...

This Butterfly Dress, Wings & Wand set can transform any child into a beautiful butterfly instantaneously, no work required! A ruched satin top...

Choosing a dress that is both fashionable and fairy fun can be hard for your little princess. Our Gold Butterfly Dress is the answer you're looking...

Choosing a dress that is both fashionable and fairy fun can be hard for your little princess. Our Pink Butterfly Dress is the answer you're looking...

Discover the set of 4 ultra-colourful retro wooden cars! These cars designed to appeal to little ones will turn every moment of play into a memo...

Baby Benny Bunny is possibly the cutest little bunny you ever did see. Made from a soft terry towelling fabric and wearing tiny overalls he makes t...

Sparkle in the cold with the new crystal Queen dress! the crystal Queen dress features a sequin sweetheart bodice, lined for comfort, with crystal ...

Baby Benny Bunny is possibly the cutest little bunny you ever did see. Made from a soft terry towelling fabric and wearing tiny overalls he makes t...

Baby Benny Bunny is possibly the cutest little bunny you ever did see. Made from a soft terry towelling fabric and wearing tiny overalls he makes t...