New Play & Learn

Amuseables Cherry is always on the move. Japan for blossom season, Paris for pâtisserie school, Vermont for the pie festival… Her passport looks mo...

Make learning playful with our Premium Soft Foam Magnetic Letters and Symbols, designed to pair perfectly with your Magic Playwall. This beautifull...

Betty Butterfly is pure sparkles and daydreams, drifting through the sky like she invented whimsy.  With her shimmering velvet wings and soft purpl...

Babs Bunny is ready to bring springtime joy with soft, floppy ears and a cuddly, playful spirit. Perfect for little hands and big imaginations, Din...

Step into a world of enchantment with the Velvety Soft Sisters Forever Princess Dress, a magical creation inspired by the bond of sisterhood. The l...

Unleash the magic of a fairy tale with the Velvety Soft Once Upon a Tower Princess Dress, inspired by the enchanting Rapunzel! The dress features a...

This Rainbow Fairy Dress with Wings is what real fairy dreams are made of! This is a beautiful and comfortable design, bright and sparkly with a la...

A super soft and tactile bear comforter. Suitable from birth. Features: Cotton & poly cotton outer Linen cotton head with embroidered face Soft...

Introducing Alimrose Audrey Doll: A Sweet Companion for Little Ones Meet Alimrose Audrey Doll, a lovable friend that will capture the hearts of ch...

Snuggle Bunnies - George the Bear - Moonbeam 30cm These adorable and super soft toys are perfect for your little ones to snuggle up with and love. ...

This 24 piece puzzle celebrates the beauty and magic of the Holiday Season, while encouraging learning through play. The large pieces of our Christ...

This 24 piece puzzle celebrates the beauty and magic of the Christmas & Holiday Season, while encouraging learning through play. The large piec...

You've found the PERFECT addition to your December 1st Box, Christmas Eve Box or Santa Sack. This beautiful game will be a heirloom piece you and y...

Why You’ll Love It Rainbow Realm believes every good adventure deserves a fabulous outfit. With dreamy details and magical touches, this Unicorn Ou...

Introducing the Spider Witch Tutu and Cape, the perfect costume for your little one to cast spells and weave webs this Halloween! This enchanting e...

Children from 2 years old will love this giant tactile puzzle on the theme of forest animals! After completing a beautiful 20-piece puzzle, they wi...

Be a perfect princess in this sparkle and shine blue dress. With 2 layers of soft bkue tulle and a layer of iridescent glitter tulle, your skirt wi...

If you’re throwing a Halloween party, there’s only one DJ you want. Nay, one DJ you need! And that’s Ooky Jack O Lantern. All glow, all go, and abs...

Using the suction cups to fix the SOREN to the table, this sensory toy will keep little eager hands entertained during mealtime. Let your baby expl...

Soon the dinosaur eggs will soon hatch, your child will be able to help the three little dinosaurs, hidden inside, to get out of their cozy nest. T...

Designed for open-ended play, Road & Ride Magnets invite little ones to build, create, and explore their own worlds, one road at a time. With o...

Spark endless creativity and storytelling with our Magnetic Dress-Up Dolls, a hands-on magnetic play set designed for imaginative minds. With 12 be...

It started as a fancy dress outfit for a birthday party (Peanut was disappointed to find it had no dress code, so he invented one). Then he reused ...

Ghost Bob has one favorite haunt... the dance floor.In fact, he wouldn’t be seen dead anywhere else. And he’ll tell you that outright – he’s nothin...

A Halloween party planner with a flair for the theatrical, Amuseables Flickerty Candle is renowned for her spooktacular tablescapes.Blowing with th...

Amuseables Margaux Madeleine is a stone-skimming prodigy. From calm ponds to the Seine itself, she’s known for her flawless flick – and her effortl...

  Running makes Amuseables Philippe Palmier feel so good, he takes every opportunity to hit the trail. Birthday cards aren't posted – they're hand-...

Amuseables Heart Egg has a true heart of gold. As an au pair, he always goes the extra mile for his families – laying out breakfast trays with fre...

Some say Amuseables Pickle is an acquired taste. He prefers the term cult classic. Zingy, freckled, bright-eyed and booted, he’s a natural in th...

With irresistibly soft fur, the Bashful Bunny Comforter features Bashful Bunny's signature long lop ears, pink suedette nose and embroidered eyes. ...

Irresistibly soft in beautiful blush coloured fur made from recycled fibres, the Jellycat Baby Bashful Blush Bunny Comforter features our beloved B...

The softest companion for the sleepiest moments, the Bartholomew Bear Comforter is designed with little snoozers in mind. Featuring Bartholomew’s s...

Jolly Gingerbread Fred may have hopped straight out of the tin, but this guy's always looking smart! In soft golden biscuit fur with scalloped stit...

Our Christmas "Take Me With You" Puzzle is a stunning 36 piece jigsaw puzzle, packaged in the sweetest mini suitcase with a durable metal handle an...

Choosing a dress that is both fashionable and fairy fun can be hard for your little princess. Our Gold Butterfly Dress is the answer you're looking...

Choosing a dress that is both fashionable and fairy fun can be hard for your little princess. Our Pink Butterfly Dress is the answer you're looking...